Digital Marketing Optimization Specialist

hace 3 semanas

Bogotá, Bogotá D.E., Colombia BruntWork A tiempo completo
Job Summary: We are looking for an experienced SEO Specialist to enhance our online presence and drive organic traffic. The ideal candidate will have a strong understanding of SEO best practices and be skilled in On-Page SEO, Technical SEO, Local SEO, Analytics & Reporting, and the use of SEO Tools.Key Responsibilities:
  • 1. On-Page SEO
    • Keyword Research & Optimization: Identify and optimize for relevant, high-impact keywords across all content.
    • Content Optimization: Ensure all website content, including meta tags, headers, URLs, and images, is optimized for search engines.
    • User Experience (UX) Enhancement: Work on improving website layout and structure to enhance user experience and search engine performance.
    • Internal Linking Strategy: Develop and maintain an effective internal linking strategy to distribute link equity throughout the site.
  • 2. Technical SEO
    • Site Speed Optimization: Ensure the website loads quickly on all devices by optimizing images, code, and server response times.
    • Mobile Optimization: Maintain a mobile-friendly website that meets all SEO best practices.
    • Structured Data Implementation: Implement and manage structured data to improve the site's search engine visibility.
    • Crawlability & Indexability: Ensure the site is easily crawlable and indexable by search engines, managing the robots.txt file, sitemap, and site architecture.
    • Regular SEO Audits: Conduct thorough technical SEO audits and implement solutions to address any issues.
  • 3. Local SEO
    • Google My Business Management: Optimize and manage the company's Google My Business profile for better local search visibility.
    • Local Citations & NAP Consistency: Ensure the company's name, address, and phone number (NAP) are consistent across all local citations.
    • Local Keyword Optimization: Target and optimize for local keywords to attract geographically relevant traffic.
    • Reviews & Reputation Management: Manage and respond to online reviews to improve the company's local search presence.
  • 4. Analytics & Reporting
    • Performance Tracking: Monitor and analyze key SEO metrics such as organic traffic, keyword rankings, and conversions using tools like Google Analytics and Google Search Console.
    • SEO Reporting: Generate detailed and actionable reports that provide insights into SEO performance and suggest areas for improvement.
    • A/B Testing: Conduct A/B tests to continuously optimize the website's performance.
    • ROI Analysis: Evaluate the return on investment (ROI) of SEO activities and adjust strategies accordingly.
  • 5. SEO Tools Proficiency
    • Tools Management: Proficient in using SEO tools such as Google Analytics, Google Search Console, Rank Math, SEMrush, Ahrefs, Moz, and Screaming Frog for audits, tracking, and analysis.
    • Automation & Efficiency: Leverage automation tools or scripts to streamline SEO tasks such as reporting and analysis.
    • Keyword Research Tools: Use advanced keyword research tools to identify new opportunities and monitor ongoing keyword performance.

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