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Digital Marketing Specialist
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Digital Marketing Specialist
About BruntworkBruntwork is a health clinic providing psychiatric and psychological assessment services and treatments. We are looking for a skilled digital marketing specialist to join our team.
Job DescriptionWe are seeking an experienced digital marketing specialist to manage and optimize our online presence across social media platforms and search engines. The ideal candidate will have expertise in SEO, content creation, and data analytics. Key responsibilities include:
- Conducting keyword research and implementing strategies to improve organic search rankings.
- Optimizing website content, metadata, and URLs to align with SEO best practices.
- Performing regular SEO audits to ensure technical performance, including site speed, mobile-friendliness, and indexing.
- Collaborating with the web development team to fix SEO-related issues.
- Monitoring and reporting on SEO metrics using tools like Google Analytics, Google Search Console, and SEMrush.
The successful candidate will stay up-to-date with algorithm changes and industry trends in SEO.
Social Media StrategyThe digital marketing specialist will develop and execute social media strategies to grow our online community and increase engagement on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Creating and scheduling content, including posts, images, videos, and stories, that aligns with our brand and messaging.
- Engaging with followers, responding to comments, and managing direct messages to ensure timely communication with our audience.
- Tracking social media performance through analytics tools, adjusting strategy to optimize reach and engagement.
- Collaborating with other departments to align social media content with broader marketing and business goals.
The digital marketing specialist will assist in creating blog posts, articles, and other content that drives traffic and enhances our SEO efforts.
- Using graphic design tools to create visuals that support social media posts and campaigns.
- Working with the content team to optimize content for both SEO and social media engagement.
To be considered for this role, you must have:
- Analytical thinking skills, ability to interpret data and adjust strategies based on insights.
- Creativity, ability to develop compelling and engaging content for various digital platforms.
- Team collaboration skills, ability to work closely with other departments to achieve digital marketing goals.
- Adaptability, ability to stay current with industry trends and algorithm changes to maintain competitiveness.
This remote position offers:
- HMO coverage for eligible locations.
- Permanent work-from-home arrangement.
- Immediate hiring.
- Steady freelance job opportunities.
$45,000 - $60,000 per year, depending on experience.