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Growth Marketing Strategist
hace 1 semana
We are seeking a talented Growth Marketing Strategist to join our team in Colombia. As a key player in our growth team, you will be responsible for driving growth through smart marketing strategies.
About the RoleThe ideal candidate will have 5+ years of experience in digital consumer marketing, with at least 3 years in a leadership role. You will own passenger acquisition and retention, lead a cross-functional team, and optimize marketing campaigns to maximize ROI.
Key Responsibilities:
- Owning Passenger Acquisition & Retention: Drive growth through smart marketing strategies.
- Leading a Cross-Functional Team: Manage a matrixed marketing team and collaborate closely with departments.
- Optimizing Marketing Campaigns: Analyze performance to continuously improve our marketing mix.
- Growth Hacking: Generate creative hypotheses and run tests to identify innovative ways to accelerate growth.
- Brand Positioning: Adapt and communicate global brand guidelines while ensuring local relevance and resonance.
- Creative Oversight: Oversee the creation of marketing materials that speak to the local culture and vibe.
- Partnership Development: Build and maintain strategic partnerships that align with our marketing objectives.
What We Expect From You:
- Experience: 5+ years in digital consumer marketing with 3+ years in a leadership role.
- Team Leadership: Experience leading multicultural teams, especially in a matrixed environment.
- Mobile Product Expertise: Hands-on experience marketing mobile products is required (preferably apps).
- Data & Strategy: Strong ability to analyze data, generate insights, and use those insights to develop and adjust marketing strategies.
- Bilingual: Comfortable communicating in both English and Spanish at a professional level.
