Digital Marketing Specialist

hace 4 semanas

Bogotá, Bogotá D.E., Colombia BruntWork A tiempo completo
Job Overview

As a Digital Marketing Specialist at BruntWork, you will play a crucial role in managing and optimizing our online presence across social media platforms and search engines.

About the Role
  • You will be responsible for developing and executing social media strategies to grow our online community and increase engagement on various platforms.
  • You will create and schedule content, including posts, images, videos, and stories, that align with our brand and messaging.
  • You will engage with followers, respond to comments, and manage direct messages to ensure timely communication with our audience.
  • You will track social media performance through analytics tools and adjust strategy to optimize reach and engagement.
  • You will collaborate with other departments to align social media content with broader marketing and business goals.
Key Responsibilities:1. SEO Management
  • Conduct keyword research and implement strategies to improve organic search rankings.
  • Optimize website content, metadata, and URLs to align with SEO best practices.
  • Perform regular SEO audits to ensure technical performance, including site speed, mobile-friendliness, and indexing.
  • Collaborate with the web development team to fix SEO-related issues.
  • Monitor and report on SEO metrics (traffic, rankings, click-through rates, etc.) using tools like Google Analytics, Google Search Console, and SEMrush.
2. Social Media Strategy
  • Develop and execute social media strategies to grow our online community and increase engagement on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Create and schedule content, including posts, images, videos, and stories, that align with our brand and messaging.
  • Engage with followers, respond to comments, and manage direct messages to ensure timely communication with our audience.
  • Track social media performance through analytics tools, adjusting strategy to optimize reach and engagement.
  • Collaborate with other departments to align social media content with broader marketing and business goals.
3. Content Creation
  • Assist in creating blog posts, articles, and other content that drives traffic and enhances our SEO efforts.
  • Use graphic design tools (e.g., Canva, Adobe Creative Suite) to create visuals that support social media posts and campaigns.
  • Work with the content team to optimize content for both SEO and social media engagement.
4. Campaigns and Collaboration
  • Assist in creating and managing paid advertising campaigns on social media platforms (Facebook Ads, Instagram Ads, etc.) and Google Ads.
  • Coordinate with marketing and design teams to ensure cohesive messaging across all digital channels.
  • Collaborate with internal teams to promote events, services, and new initiatives through digital marketing.
Requirements
  • Analytical Thinking: Ability to interpret data and adjust strategies based on insights.
  • Creativity: Develop compelling and engaging content for various digital platforms.
  • Team Collaboration: Work closely with other departments to achieve digital marketing goals.
  • Adaptability: Stay current with industry trends and algorithm changes to maintain competitiveness.
  • You will need your own computer and internet to support calls and video call/meetings.
Benefits
  • HMO Coverage for eligible locations.
  • Permanent work-from-home.
  • Immediate hiring.
  • Steady freelance job.

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