Digital Marketing Specialist
hace 4 semanas
Job Summary
This is a remote position for a Digital Marketing Specialist. We are looking for a skilled professional to handle our social media management and online advertising.
Key Responsibilities
- Research advertising trends across social media platforms and digital ad platforms.
- Research competitors' pricing and products and marketing campaigns.
- Determine what content will reach customers and develop projects to create that content.
- Publish digital marketing content online across social media platforms and ad platforms.
- Implement email marketing campaigns in coordination with the CEO.
- Measure, analyze, and extract business insights from digital traffic.
- Monitor social media and Google Analytics and Meta Ads Manager.
- Optimize paid advertising campaigns using SEO and other tools.
- Report on the growth and analytics of campaigns to stakeholders.
- Scale campaigns to maximize ROI.
- Monitor project status and budget.
- Conduct market research to inform campaigns.
- Benchmark and implement experiments and conversion tests.
Requirements
- Proven experience in social media management, preferably in the service or automotive industry.
- Strong understanding of major social media platforms and their best practices.
- Excellent content creation skills, including graphics design and compelling copywriting.
- Analytical mindset with the ability to interpret social media metrics and adjust strategies accordingly.
- Proficiency in social media scheduling and analytics tools.
- Basic knowledge of SEO and content marketing principles.
- Creativity and ability to think outside the box to create standout campaigns.
- Excellent time management skills and ability to work independently.
- Passion for the automotive industry and eagerness to learn about auto care services.
Benefits
- Permanent work from home.
- Steady freelance job.
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