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Digital Platforms Business Analyst
hace 2 meses
The Digital Platforms Business Analyst plays a crucial role in gathering user requirements, analyzing existing systems and processes, and identifying opportunities for improvement. They work closely with cross-functional teams to design and implement solutions that meet the needs of our clients.
Responsibilities:- Execute and maintain a range of CRM, digital marketing, and digital payments projects for multiple clients.
- Understand client processes and identify creative ways to leverage technological capabilities and other creative solutions to improve their processes with the best customer experience possible.
- Collaborate with clients, general account teams, creatives, developers, and external vendors to determine project objectives and deliverables necessary to establish and manage project scope.
- Participate in concept development, end-to-end user experience design, and feasibility assessment.
- Analyze and assess existing business systems and procedures, making suggestions for improvements.
- Document detailed project requirements (business, creative, multimedia, technology, etc.) through working sessions and meetings with all departments.
- Create process and business flow diagrams, use cases, storyboards, training documents, and job aids for end users and business users.
- Collaborate with Programmer Analysts and other technical team members by implementing system components using declarative or "click-to-code" tools, writing formulas and functions, troubleshooting, and bug-fixing.
- Create test plans and test cases and assist clients in the user acceptance phase of the project by pre-testing and by coordinating tests with the client.
- Write and maintain program documentation needed for change management procedures and contribute toward end-user documentation with appropriate use of grammar and syntax.
- Create training presentations and train client users after systems have been implemented.
- Communicate the status of projects to the manager and clients.
- Ensure that issues and risks are captured, documented, managed, escalated, and resolved in a timely and effective manner.
- Maintain and effectively apply a strong knowledge of technologies and implementation considerations related to the delivery and operations of digital-based solutions in a team environment.
- Support other team members as required.
- Bachelor's degree required, preferably in computer or information systems, engineering, or business administration (e.g., accounting, investments, economics, or marketing).
- Experience (3 years+) implementing and supporting CRM or marketing technology applications.
- Certifications (one or more of the following): Salesforce Administrator, Salesforce Business Analyst, Sales/Service Cloud Consultant, Salesforce Marketing Cloud Consultant.
- General: Fluent in English (Spoken/Written), Process and Data Analysis, Information Organization, Communication, Detail-Oriented, Organization, Project Management, Self-Motivation, Service-Oriented.
- Preferred: Business intelligence tools such as Tableau or Power BI, SQL or other query languages, Raw data formats such as Excel, CSV, JSON, and XML, Microsoft Excel and Access, HTML & CSS, Markup languages used in project documentation, Familiarity with Agile Methodology.
Self-study is required; however, training for certifications is also provided.