Senior Business Insights Analyst

hace 2 semanas


Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

About the Role

Publicis Global Delivery is seeking a talented individual to fill the position of Data Analyst. The ideal candidate will be responsible for analysing digital campaign performance across various channels, including display, site, search, email, and social. They will also contribute to cross-functional idea generation, design, and proposal of new and enhanced data insights, provide ad-hoc analytics support to agencies and clients, and develop, maintain, and update reporting and dashboards.

Key Responsibilities

  • Analysis of digital campaign performance (display, site, search, email, social)
  • Contribute and collaborate cross-functionally on idea generation, design and proposal of new and enhanced data insights;
  • Provide ad hoc analytics support to agencies and clients, as requested, to solve strategic marketing problems
  • Reporting and dashboard development, maintenance and updates
  • Identify nuances (QA) in data to optimize client's business

Requirements

  • Media Background
  • Ability to communicate
  • Excel and power point proficiency
  • Digital marketing concepts & KPIs
  • Digital Marketing Platforms DV360 or CM, FB business manager
  • Some type of experience using a data processing tool (like Alteryx, Data Prep, etc) would be desirable, but needs are not tool specific


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