Digital Growth Strategist for LATAM Markets

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Instaleap A tiempo completo

**About Instaleap**

We are a rapidly growing company founded in 2020, driven by innovation and energy. Our mission is to empower supermarket chains to thrive in the digital landscape.

The key to our success lies in our e-commerce platform, which seamlessly connects businesses with their customers. As a Digital Growth Strategist, you will be responsible for designing and executing high-impact demand generation campaigns across various industries, including supermarkets, pharmacies, and consumer goods companies in the LATAM and BRA markets.

Your primary focus (70%) will be on multi-channel demand generation campaigns tailored to distinct industry verticals, with the remaining 30% dedicated to Account-Based Marketing (ABM) targeting high-priority accounts.

This role requires a data-driven marketer with expertise in cross-channel campaign management, a deep understanding of industry-specific pain points, and the ability to work closely with sales teams to drive measurable growth.

Key Responsibilities:

  • Demand Generation (70%): Design and execute strategic demand generation campaigns for diverse industry sectors, targeting pain points relevant to supermarkets, pharmacies, and CPGs.
  • Cross-Channel Execution: Develop and manage multi-channel marketing efforts, including email marketing, social media, webinars, and content marketing, ensuring an integrated and cohesive brand experience across all touchpoints.
  • Campaign Measurement: Use marketing analytics tools to monitor, measure, and analyze the impact of demand generation campaigns, adjusting tactics as needed to meet performance goals and continuously improve ROI.

Account-Based Marketing (ABM) (30%):

  • Targeted Campaigns: Collaborate with Sales, Content Marketing, Marketing Design, and Events teams to develop and execute highly personalized ABM campaigns focused on high-priority accounts.
  • Content and Messaging Development: Create tailored content and messaging strategies that resonate with key personas and decision-makers within target accounts, fostering meaningful engagements and building long-term relationships.

Requirements:

  • Proven experience in growth, demand generation, and ABM within a B2B SaaS environment, particularly in LATAM and/or BRA markets.
  • Cross-channel marketing skills, with experience in creating and executing campaigns across email, social media, events, and content marketing.
  • A collaborative mindset, with a demonstrated ability to work effectively with sales teams.
  • Strong analytical skills, with proficiency in marketing analytics and reporting tools.

Bonus: You will have the opportunity to work in a hybrid environment with flexible hours, enjoy additional days off, half-day birthdays, access to educational budgets, workstation options, and more

We estimate the annual salary for this position to be around $80,000-$120,000 depending on experience.

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