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Senior Digital Analyst

hace 2 meses

Bogotá, Bogotá D.E., Colombia Advising & Recruiting A tiempo completo
Senior Digital Analyst

We are a leading agency in the health and wellness sector, partnering with top brands to drive innovative marketing strategies. We are seeking a Senior Digital Analyst to develop and implement data-driven solutions to help our clients understand their marketing performance and progress towards their goals.

Key Responsibilities:
  • Client Relationships: Serve as the analytical point of contact for 1-3 clients, providing strategic guidance and developing a roadmap for potential analytical support offerings.
  • Reporting: Extract data and metrics to assist the media team in compiling client reports, creating clear and concise slides that fit into the broader narrative of the presentation.
  • Analysis/Insights: Provide in-depth analysis of data trends and insights, aiming to drive fundamental improvements in site experiences that lead to increased conversion rates.
  • Website Tagging: Create, edit, and manage tags through Google Tag Manager to assist with data capture, providing clients with recommendations on tagging strategies.
  • Conversion Tagging: Collaborate with the media team to ensure conversion tracking aligns with campaign objectives, creating and testing goals, triggers, variables, and events in GTM.
Qualifications:
  • Bachelor's Degree: Marketing, Communications, or a related field.
  • Experience: 2-5 years in Marketing Analytics.
  • Skills: Advanced knowledge of data visualization tools, Google Analytics 4, and tag management systems.
  • Performance Media Platforms: Google Ads, Microsoft Ads, Facebook Ads, etc.
  • Key Attributes: Action-oriented, motivated, and capable of working independently, comfortable presenting work in a group setting.