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**Marketing Operations Director**

hace 2 meses

Perímetro Urbano Medellín, Colombia elev8 A tiempo completo

About the Role:

We are seeking an experienced and visionary Marketing Operations Director to join our team at elev8. As a key member of our leadership team, you will be responsible for driving growth and enhancing our brand visibility and client acquisition strategies.

Key Responsibilities:

  • Team Management: Manage a growing team of 15 employees, balancing needs across 30+ clients to ensure every brand meets its goals and that we always deliver on our promises.
  • Strategic Alignment: Drive alignment across our teams, including PPC, SEO, WEB, and Client Services.
  • Performance Management: Ensure that teams drive performance & meet established targets/KPIs.
  • Customer Engagement: Engage in ongoing customer conversations to fine-tune our product-market fit, product offerings, and improve overall performance + CSAT levels.
  • Market Analysis: Analyze market + industry trends to continuously refine our strategies and ensure that we stay ahead of the curve at all times.
  • Process Development: Create processes and procedures that foster cohesive marketing strategies and enable our teams to drive performance consistently in a scalable fashion.

Example Tasks:

  • Product Fulfillment: Oversee everything related to driving campaign performance including strategy, set-up, analysis, and reporting.
  • Onboarding: Ensure first-class customer onboarding process across all product offerings, enabling your teams to successfully execute projects towards client objectives.
  • SOPs: Write detailed processes and documentation that serve as a foundation for driving consistent outcomes for our clients.
  • Training: Develop a learning framework that supports a positive trajectory and cultivates a growth mindset for team members within marketing & product services.
  • Client Relations: Lead the effort of proactive and transparent communication with clients regarding performance, analysis, and growth opportunities.
  • Revenue Growth: Support sales and client services teams by jumping on calls as needed to close new opportunities, grow accounts, or retain relationships.
  • Innovation: Test new strategies, approaches, and marketing tools to ensure we maintain our position as the best solution in the market for Behavioral Health facilities.
  • Partnerships: Support partnership growth with our priority publishers including, but not limited to, Google, Microsoft, and other key players in the industry.

Qualifications:

  • Experience: 10+ years' of proven experience in search engine marketing with an expertise in PPC, SEO, WEB, and CRO.
  • Agency Experience: Experience working in a Digital Marketing Agency (servicing high-ticket clients is a big plus).
  • Marketing Operations: Solid understanding of running a tier 1 Marketing Operation; managing needed systems and KPI benchmarks.
  • Collaboration: Strong collaborative and cooperative mindset that can work with cross-functional teams.
  • Marketing Tech: Expertise across all relevant marketing tech stack, centering it around SFDC.
  • Project Management: Experienced with running operations and processes to the T- via Project Management Software like ClickUp.
  • Communication: Excellent verbal and written communications skills (C1+ English level).
  • Travel: Willingness to travel and grow a talented international marketing team across borders.

About elev8:

elev8 provides 360-degree solutions for the behavioral health industry by helping facilities:

  • Generate Qualified Leads: Generate qualified leads on all channels via elev8media.
  • Optimize CRM: Optimize their CRM and overall techstack via elev8tech.
  • Improve Lead-to-Admit: Improve their lead-to-admit conversion rates driving census via elev8sales.