Senior Marketing Specialist

hace 6 días

Bogotá, Bogotá D.E., Colombia Liferay A tiempo completo
About Liferay

Liferay is a pioneering B2B enterprise software company with a global presence, boasting a diverse workforce of over 1,000 employees across various regions. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses worldwide to tackle complex digital challenges. Our comprehensive platform integrates Liferay DXP with cloud capabilities, analytics, and commerce functionality, streamlining time-to-market and driving innovation. Our esteemed client roster includes prominent companies such as Airbus, US Bank, Honda, and Desjardins.

However, our vision extends beyond profit. We strive to build a vibrant business, harness technology for the greater good, and invest in communities, enabling individuals to reach their full potential and serve others. This commitment is reflected in our philanthropic efforts, where we donate 10% of our profits to charitable causes worldwide. Additionally, our self-funded model grants us the freedom to focus on initiatives that bring the most value to customers and communities.

About the Role

As a member of our Latin America region field marketing team, you will play a pivotal role in planning, executing, and measuring demand generation marketing programs to fuel sales pipeline growth and revenue expansion. Your responsibilities will include developing and executing inbound and/or outbound marketing initiatives, analyzing market/industry trends to inform marketing strategies, and collaborating with the sales team to drive business objectives.

Key Objectives:
  • Plan and develop tactics to generate demand in the Latin America Region, working closely with the sales team.
  • Implement marketing activities and programs in the field.
  • Manage and execute a wide variety of events, including digital, hybrid, and in-person events.
  • Seek new opportunities to generate demand through third-party events.
  • Analyze market/industry trends to identify opportunities and inform marketing strategies based on best practices.
  • Execute customer marketing initiatives focused on retention and expansion business, working closely with the sales team on identifying customer target accounts, messaging, and content approach.
  • Identify opportunities and drive partner marketing activities to help our partner ecosystem generate demand.
  • Engage with partners, build relationships, foster campaign adoption, and increase partner marketing productivity.
  • Execute co-marketing initiatives with partners, such as events, video or written case studies, interviews with specialists in specific verticals, digital marketing initiatives.
  • Support the planning and execution of Community events and institutional initiatives.
  • Track, measure, and report on the performance of marketing programs, gaining insight and assessing against goals to determine ROI and areas of improvement.
  • Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.
Required Qualifications:
  • 4-6 years of experience building effective demand generation programs for B2B businesses, preferably in tech companies.
  • Degree in Marketing or Business, or comparable education/experience.
  • Spanish native speaker or highly fluent in Spanish.
  • Intermediate level of English, both written and spoken.
  • Experience managing third-party agencies and suppliers.
  • Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment.
  • Ability to handle multiple projects with tight deadlines.
  • Excellent communications skills and sales interaction skills are a must.
  • Full comfortable working remotely.
  • Self-starter, quick learner, self-motivated, proactive beyond your duty.
  • Strives to be objective and reflects on their own biases when making decisions.
  • Holds themselves accountable for decisions and outcomes within their team(s)/department.
  • Identifies when the impact of their decisions could or will impact others and appropriately pulls in the right stakeholders for either transparency or help in the decision-making process.
  • Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together.
  • Actively solicits feedback from their team on what is and isn't working across the team and with their own management.
Preferred Qualifications:
  • Basic Portuguese skill.
  • Knowledge of Salesforce.
What We Offer:

We provide a competitive salary package with benefits according to qualifications and experience. Opportunities to take responsibility, grow professionally, and stay nerdy are also available. A positive and collaborative work environment is fostered, allowing employees to thrive and contribute to our mission.

  • Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Conquest Digital A tiempo completo

    About Conquest DigitalWe are a rapidly growing digital marketing agency specializing in the roofing niche. Our team is dedicated to delivering high-quality Facebook ads services that generate appointments for our clients.Job DescriptionThis is a contract role (potentially leading to full-time employment) for a Marketing Specialist at Conquest Digital. As a...

  • Senior Marketing Strategist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Solvo Global A tiempo completo

    About Solvo GlobalWe are a global company that connects and powers an inclusive, digital economy. Our mission is to make transactions safe, simple, smart, and accessible for everyone, everywhere.Job DescriptionWe are seeking a highly motivated and experienced Senior Marketing Specialist to join our team. As a key member of our marketing department, you will...

  • Marketing Specialist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

    Job Title: Marketing SpecialistLocation: Remote (Flexible Schedule)Salary Range: up to 1000 USDWork Schedule: Monday to Friday, 9:00 AM to 05:00 PM (Flexible Schedule)Company Overview:Sagan is a leading membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global...

  • Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia AgileEngine A tiempo completo

    About AgileEngineWe are a leading software development company that creates award-winning custom solutions for top-tier clients. Our team is passionate about delivering high-quality products that make a real impact.Job SummaryWe are seeking a highly motivated and experienced Marketing Specialist to join our team. As a Marketing Specialist, you will be...

  • Trade Marketing Specialist

    hace 4 días

    Bogotá, Bogotá D.E., Colombia Lenovo A tiempo completo

    About LenovoLenovo is a global technology leader committed to delivering innovative solutions that empower consumers and businesses worldwide.Job SummaryWe are seeking a highly skilled Trade Marketing Specialist to join our team. As a Trade Marketing Specialist, you will be responsible for developing and executing marketing strategies to drive sales and...

  • Content Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia 1840 & Company A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Content Marketing Specialist to join our team at 1840 & Company. As a Content Marketing Specialist, you will be responsible for creating high-quality, engaging content that effectively communicates the value propositions and messaging of our clients.Key ResponsibilitiesDevelop and implement...

  • Content Marketing Specialist

    hace 14 horas

    Bogotá, Bogotá D.E., Colombia 1840 & Company A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Content Marketing Specialist to join our team at 1840 & Company. As a Content Marketing Specialist, you will be responsible for creating high-quality, engaging content that effectively communicates the value propositions and messaging of our clients.Key ResponsibilitiesDevelop and implement...

  • Marketing Specialist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia AgileEngine A tiempo completo

    About AgileEngineWe are a leading software development company that creates award-winning custom solutions for top-tier clients. Our team is passionate about delivering innovative products that change the lives of millions.Job DescriptionWe are seeking a highly motivated and detail-oriented Marketing Specialist to join our team. As a key member of our...

  • Marketing Specialist

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia Tetra Pak A tiempo completo

    At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen.We empower you to reach your potential with opportunities to make an impact to be proud of...

  • Gerente de Marketing Senior

    hace 1 día

    Bogotá, Bogotá D.E., Colombia Staffing de Colombia A tiempo completo

    Gerente de Marketing SeniorDescripción del Puesto:Staffing de Colombia busca un Gerente de Marketing Senior para liderar y ejecutar estrategias y campañas de marketing integrales e innovadoras para aumentar la visibilidad de nuestra marca, generar leads cualificados, impulsar el compromiso del cliente, el crecimiento y la expansión de nuestra...

  • Marketing Communications Specialist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Sucafina A tiempo completo

    About the RoleWe are seeking a highly skilled Marketing Communications Specialist to join our team at Sucafina. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to promote our brand and products.Key ResponsibilitiesContent Creation: Develop and create high-quality content, including...

  • Digital Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

    Job Title: Digital Marketing SpecialistCompany Overview: Publicis Global Delivery is a leading global communications group that specializes in delivering outstanding work for prominent clients. We are a talent powerhouse with over 1,700 passionate employees in LATAM who are dedicated to pushing boundaries and driving innovative solutions.Job Summary: We are...

  • Marketing Specialist

    hace 14 horas

    Bogotá, Bogotá D.E., Colombia Localizationacademy A tiempo completo

    About the RoleWe are seeking a highly skilled Marketing Specialist to join our team at Localizationacademy. As a Marketing Specialist, you will be responsible for localizing content and campaigns created for the ROW region, and contributing to the calendar of activities with a global team.Key ResponsibilitiesTranslate and localize content that has been...

  • Digital Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Airtech Communications Sas A tiempo completo

    About the RoleAirtech Communications Sas is seeking a highly skilled Digital Marketing Specialist to drive our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our target audience and drive business growth.Key ResponsibilitiesCampaign...

  • Digital Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

    Job OverviewAt Publicis Global Delivery, we are seeking a highly skilled Digital Marketing Specialist to lead our digital campaigns for assigned advertisers. As a key member of our team, you will be responsible for implementing, optimizing, and reporting on paid media advertisements to achieve campaign KPIs and performance goals.Key ResponsibilitiesDevelop...

  • Marketing Specialist

    hace 4 días

    Bogotá, Bogotá D.E., Colombia Localizationacademy A tiempo completo

    About the RoleWe are seeking a highly skilled Marketing Specialist to join our team at Localizationacademy. As a Marketing Specialist, you will be responsible for localizing content and campaigns created for the ROW region, and contributing to the calendar of activities with a global team.Key ResponsibilitiesTranslate and localize content that has been...

  • Digital Marketing Specialist

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo

    Job Summary:We are seeking a highly skilled and proactive Virtual Marketing Assistant to join our team at Somewhere. As a key member of our marketing operations team, you will be responsible for supporting our Fractional Chief Marketing Officer (CMO) with various business operations, including managing side businesses.Key Responsibilities:Freelancer...

  • Digital Marketing Specialist

    hace 14 horas

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Your Potential as a Social Media Marketing SpecialistAbout the RoleWe are seeking a highly motivated and creative Social Media Marketing Specialist to join our team at Emapta Latam. As a key member of our marketing team, you will be responsible for developing and executing social media campaigns that drive engagement and results for our clients.Key...

  • Ecosystem Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia IBM A tiempo completo

    About the RoleAs an Ecosystem Marketing Specialist at IBM, you will play a crucial role in driving demand for our products and solutions through strategic partnerships. Your primary responsibility will be to develop and execute marketing plans that align with our business objectives and meet the needs of our business partners.Key ResponsibilitiesKnow the...

  • Digital Marketing Operations Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Juleshq A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Marketing Operations Specialist to join our team at Juleshq. As an Ad Operations Specialist, you will play a crucial role in supporting our Digital Marketing team on client account work.Key ResponsibilitiesData Pulls (for reporting & one-off analysis needs, recaps, etc.)Data Cleaning & FormattingBudget...