Global Digital Marketing Manager
hace 3 semanas
As Global Digital Marketing Manager at NielsenIQ, you will lead strategic initiatives to enhance our online presence, working with teams worldwide to create a seamless customer experience across channels. This individual contributor role requires a highly motivated employee who brings their all to work every day.
Our high productivity and high-engagement culture is built on teamwork and collaboration. If that sounds like you, we're the place for you.
Key Responsibilities:
- Own and develop the Global Search Strategy, creating policies to support execution and annual plans to achieve defined goals.
- Manage SEO platforms, ensuring they are set up against our strategy and provide user training on Search tools and best practices.
- Perform keyword research, track keywords, improve overall rankings and domain authority, and develop tactics to achieve defined goals and improve performance.
- Ensure that organic traffic, website health, and conversion rates perform well and take action to continuously improve.
- Support copywriters, website editors, and campaign teams with SEO services and best practices.
- Run office hours to support stakeholders, tool users, and marketing managers across regions for search optimization and paid search activities.
- Collaborate closely with other teams to create a seamless cross-channel experience and customer journey between search and other channels.
- Run paid search strategy, support marketing teams with paid search planning and execution, and provide best practices.
- Execute or support execution of paid campaigns, reporting, and optimization, and oversee paid media budget spend.
- Monitor competition closely and develop the right actions and reports.
- Integrate A/B testing into marketing initiatives and oversee the implementation of winning tests on a regular basis.
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