Digital Marketing Specialist

hace 1 semana

Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Job Overview

Publicis Global Delivery is seeking a highly skilled Search Analyst to lead digital campaigns for assigned advertisers across multiple search platforms. The ideal candidate will have a strong focus on quality, independence, and a passion for digital transformation.

Key Responsibilities

  • Set up and manage search campaigns across various platforms, adhering to established guidelines.
  • Conduct regular status calls with internal stakeholders to provide performance and pacing strategies.
  • Monitor campaign health and implement ongoing optimization efforts to meet objectives, including daily budget management, website conversions, bid management, and ad creative optimization.
  • Ensure the quality of deliverables and campaign setup within search media platforms.
  • Proactively identify and troubleshoot issues, and report any concerns to stakeholders.
  • Develop and execute recommendations for beta tests, new platforms, optimization strategies, and vendors.
  • Identify growth opportunities and communicate them to clients, formulating campaign strategies, researching keywords, and creating marketing channels.
  • Generate valuable insights to enhance campaign performance and drive better results.

Benefits and Growth Opportunities

  • Employee engagement activities and events.
  • Technical trainings, soft skills development, and access to online libraries and e-learning platforms.
  • Prepaid medicine or 5 paid vacation days (in addition to those legally established).
  • The Find Your Path Program.
  • A dedicated coach to support and guide career growth.
  • The Level Up Program.

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