Digital Marketing Strategist for E-Commerce Growth

hace 5 días


Bogotá, Bogotá D.E., Colombia Pearl A tiempo completo

Company Overview: Pearl is a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is fully remote, and we are focused on scaling through optimized performance marketing and creative ad strategies.

Salary: A competitive salary of up to $2,000 per month, based on experience and skills, provides an attractive compensation package.

About the Role: As the Performance Marketing Manager, you will be responsible for managing all paid media channels (primarily Google and Meta), overseeing ad performance, tracking KPIs for media and agencies, and working closely with our internal design and email teams. You will be expected to create strategic design briefs, set up tests for media performance, and ensure ad campaigns are optimized for maximum return.

Your Impact: Your efforts will directly contribute to achieving a higher Return on Ad Spend (ROAS), optimizing paid media strategies, and identifying new growth opportunities. You'll help scale revenue and drive significant growth for the company.

Main Responsibilities: We're looking for someone to oversee and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager, ensuring campaigns are tailored to meet performance and ROAS targets. This includes implementing A/B tests and other strategies to optimize ads for better performance, continuously identifying ways to improve ad effectiveness and scale revenue.

Creative Collaboration: Develop detailed design briefs for the internal design team, ensuring media assets align with growth objectives and enhance ad performance. Work closely with the email marketing, SEO, and CRO teams to ensure cohesive and aligned marketing strategies, providing support for paid media initiatives.

Performance Reporting: Provide regular reports to stakeholders on media performance, ensuring transparency and data-driven insights for long-term strategy development. Constantly explore and test new channels, targeting strategies, or ad formats to uncover new revenue opportunities and maximize return on ad spend (ROAS).

Requirements: To succeed in this role, you'll need 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth. Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager is also required. Strong proficiency with Shopify is a must-have, as well as demonstrated ability to optimize for ROAS while identifying new revenue opportunities.

Benefits: In addition to a competitive salary, benefits include a generous PTO plan, HMO coverage after 3 months, direct mentorship from international industry experts, ongoing access to resources for professional growth, and global networking opportunities.



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