Data Insights Specialist for E-commerce Optimization

hace 4 semanas


Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo

We are seeking a highly skilled Data Analyst to join our team at Activate Talent. As a Data Analyst, you will play a crucial role in driving data-driven decisions that shape customer experiences.

About the Role

The ideal candidate will have a strong background in e-commerce data analysis, with experience in website behavior, customer metrics, and logistics. You will be responsible for gathering and integrating data from multiple sources, ensuring data accuracy, and performing analysis on customer purchase behavior, segmentation, and lifetime value metrics.

Key Responsibilities
  • Gather and integrate data from GA4, CRM systems, logistics platforms, and other relevant sources
  • Analyze data to uncover trends and improve decision-making
  • Optimize picking batches for direct-to-consumer orders and analyze order sequencing to improve operational workflows
Data Analysis and Insights
  • Perform analysis on customer purchase behavior, segmentation, and LTV metrics to understand and improve customer retention and profitability
  • Analyze website traffic, user behavior, and conversion rates to identify trends and improvement opportunities
  • Examine logistics data, including returns, shipping, and freight expenses, to identify cost-saving and optimization strategies
  • Use predictive modeling for forecasting and improving inventory management accuracy
Reporting and Visualization
  • Create informative reports and dashboards to communicate insights to stakeholders
  • Use data visualization tools to present complex data findings in a clear and actionable format

Requirements

About You
  • Bachelor's or Master's degree in Data Science, Operations Research, or a related field
  • Proven experience in e-commerce data analysis, specifically in website behavior, customer metrics, and logistics
  • Required experience with Shopify and GA4; preferred experience with Daasity

Estimated Salary: $85,000 - $110,000 per year

Benefits include health insurance, retirement plan, and paid time off. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.



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