Data Insights Specialist

hace 3 días


Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo

**Job Title:** Data Insights Specialist

**Estimated Salary:** $80,000 - $110,000 per year

**Company Overview:** Activate Talent is a self-financed, female-owned beauty and lifestyle brand with a mission to make high-quality, eco-friendly hair accessories and beauty products accessible to everyone. Founded in 2010, it has expanded from door-to-door sales to an international presence across 27 countries and 20,000 retail locations.

**Job Description:

As a Data Insights Specialist, you will play a key role in driving data-driven decisions that shape customer experiences. You will analyze data to uncover trends, improve decision-making, and optimize the business's e-commerce operations.

**Responsibilities and Key Result Areas:

  1. Gather and integrate data from multiple sources, including GA4, CRM systems, logistics platforms, and other relevant sources.
  2. Analyze website traffic, user behavior, and conversion rates to identify trends and improvement opportunities.
  3. Examine logistics data, including returns, shipping, and freight expenses, to identify cost-saving and optimization strategies.
  4. Use predictive modeling for forecasting and improving inventory management accuracy.
  5. Define KPIs and create informative reports and dashboards to communicate insights to stakeholders.

**Requirements:**

  • Bachelor's or Master's degree in Data Science, Operations Research, or a related field.
  • Proven experience in e-commerce data analysis, specifically in website behavior, customer metrics, and logistics.
  • Required experience with Shopify and GA4.
  • Strong SQL skills for data extraction and manipulation.
  • Analytical Skills: Strong problem-solving abilities, with excellent attention to detail and ability to translate raw data into actionable insights.
  • Organizational Skills: Ability to manage multiple projects independently and within a team, meeting deadlines and adapting to varied instruction sources.

**Work Environment:** This is a full-time remote position, open to candidates in LATAM.


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