Chief Innovation Officer: AI-Driven Marketing Strategist
hace 2 días
Job Description
As Chief Innovation Officer, you will lead the development of cutting-edge marketing strategies leveraging AI technologies to drive business growth and customer engagement for Bruntwork.
Key Responsibilities:
- Develop and execute comprehensive AI-driven marketing plans to enhance brand presence, increase social media reach, and improve customer experience.
- Collaborate with cross-functional teams to integrate AI insights into sales, customer service, and operations.
- Stay ahead of industry trends by exploring emerging AI technologies and incorporating them into the marketing playbook.
- Design and deploy AI-driven A/B testing frameworks to refine content, visuals, and calls-to-action.
- Incorporate generative AI tools to enhance creative content production, including copywriting, graphics, and video content.
Requirements:
- 7+ years of experience in marketing roles with proven expertise in AI-driven strategies and technologies.
- Proficiency in AI marketing platforms and tools (e.g., Freshsales AI, ChatGPT).
- Proven experience managing social media channels and crafting high-engagement content.
- Exceptional leadership, communication, and remote work collaboration skills.
Expected Outcomes:
- Significant increase in lead conversion rates and customer retention through AI-enabled personalization and predictive analytics.
- 100% occupancy rate at the resort's 225 campsites.
- 500 paying subscribers in Campground Owners Association.
- Enhanced customer experience and satisfaction through AI-driven tools and initiatives.
About Us
Bruntwork is a premier long-term seasonal campground located on picturesque Rowan's Ravine Provincial Park in Saskatchewan, Canada. We offer exceptional outdoor experiences for our guests and are seeking a tech-savvy, AI-driven Marketing Manager to lead transformative marketing strategies across both organizations.
Why This Role?
- Lead innovative AI-backed marketing initiatives for two dynamic brands in outdoor hospitality and community building.
- Shape the future of marketing by integrating emerging AI technologies into simple, boring businesses.
- Enjoy the flexibility of remote work while making a global impact.
Salary Range:$150,000 - $200,000 per year
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