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Cultural Brand Strategist Colombia

hace 1 mes

Bogotá, Bogotá D.E., Colombia Diageo A tiempo completo

The Cultural Brand Strategist role at Diageo is a pivotal position that requires a seasoned professional with extensive experience in Culture Marketing.

Based in Bogota, Colombia, this individual will be responsible for leading the 'Into Culture' strategy and execution on our luxury brands in the market.

We're seeking a strategic marketer with expertise in developing cultural brand positioning for global brands.

This person must have a proven track record of managing multiple priorities, complex brand architecture, and projects within an ambiguous context and matrixed organization.

A successful candidate will possess a deep understanding of earned media channels, including social media, influencers, PR, and content partnerships.

The ideal candidate will have a strong drive, delivery, and determination to achieve outstanding results. A resilient individual with excellent communication, leadership, presentation, and influencing skills is essential for this role.

We offer a competitive salary package, including a base salary of $85,000 per year, plus additional benefits such as health insurance, retirement plan, and paid time off.

In return for your hard work and dedication, we provide opportunities for professional growth and development, as well as a dynamic and collaborative work environment.

Main Accountabilities:

  1. Develop and implement the 'Into Culture' strategy for our luxury brands in the market
  2. Cultivate relationships with key collaborators, influencers, and representatives within various cultural verticals
  3. Measure and optimize performance using metrics and KPIs to track the success and impact of Culture Marketing initiatives

Qualifications:

  • At least 10 years of experience in Culture Marketing
  • Proven track record of managing multiple priorities, complex brand architecture, and projects within an ambiguous context and matrixed organization
  • Deep understanding of earned media channels, including social media, influencers, PR, and content partnerships
  • Strong drive, delivery, and determination to achieve outstanding results

Why join us?

As a Cultural Brand Strategist at Diageo, you will have the opportunity to work on high-profile brands, collaborate with talented professionals, and contribute to the company's mission to bring people together through shared experiences.

If you are a motivated and creative individual with a passion for culture marketing, please apply for this exciting opportunity.