Content Marketing Strategist

hace 2 meses

Medellín, Antioquia, Colombia Pro Coffee Gear A tiempo completo
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At Pro Coffee Gear, we have an exciting opportunity for a highly motivated and proactive individual to join our team as a Content Marketing Specialist.

The ideal candidate will be responsible for defining our content strategy, managing the day-to-day e-commerce operations, and ensuring the highest level of client satisfaction.

Responsibilities:

  • Develop and execute a content strategy that serves our audience, tells our story effectively, and drives growth throughout the funnel.

  • Own the content calendar, including content across multiple mediums and audiences.

  • Focus on distribution from the time you build a content roadmap and work with our campaigns team to increase traffic to content.

  • Update existing content to improve SEO, drive conversions, and repurpose content across multiple channels.

  • Manage current content marketers and plan for future hiring, both full-time and contractors or agencies.

  • Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts.

  • Collaborate with our demand gen team to ensure content helps us hit pipeline goals through SEO and gated content production while meeting our quality bar.

  • Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts, and serve as the primary editor across teams.

  • Help build the foundation and maintain and develop PCG's voice and tone.

  • Collaborate with AR and PR to ensure we are focused on telling our overall story across multiple channels.

  • Collaborate on the company story and vision with the founding team, product marketing, and PR.

We think you'll be an amazing fit for this position if your application can demonstrate:

  • 5+ years of experience in content marketing, including at SaaS companies.
  • Equally comfortable writing and editing with a high-quality bar.
  • Proven ability to both set content marketing strategy and create content.
  • Experience managing a content roadmap and editorial calendar.
  • Experience hiring and managing contractors and agencies to help with content production.
  • Ability to manage production, working with contractors as needed across multiple content types, from thought leadership content to resources and templates to video.
  • Passion for educating audiences through industry-leading content.

Benefits:

  • Opportunity for growth and advancement within a rapidly expanding company.
  • A dynamic and collaborative work environment with passionate team members.
  • Remote job with flexible hours, allowing for a healthy work-life balance.
  • A goal-oriented work culture provides autonomy and opportunities for personal and professional development.

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