Advertising Planning Specialist
hace 4 días
About Us
Nbcuniversal is a leading media and entertainment company that provides innovative solutions for advertisers and marketers.
Job Summary
We are seeking a Advertising Planning Specialist to join our team. The successful candidate will be responsible for helping us achieve revenue goals by planning, pricing, and delivering sales packages that meet clients' needs and KPIs.
- Assist the advertising sales team in achieving revenue goals set by management.
- Develop generic packages to meet client needs.
- Analyze briefs to understand client campaign objectives, target audiences, and budgets.
- Adjust plans based on client feedback and/or prior recommendations from the team.
- Perform pre-buy analysis to determine the best budget allocation and advertising formats to meet client objectives.
Key Responsibilities
- Track campaign execution across all platforms in the NBCU and Allies portfolio; review and submit preliminary revenue reports.
- Monitor and optimize campaigns to ensure compliance with objectives.
- Track the impact of activities.
- Report results twice weekly.
- Generate post-buy analysis to evaluate campaign results and generate reports that include key insights and vendors to help ensure repurchase.
Requirements
- Positive internal relationship between Marketing, Insights, Strategy, and Programming to ensure excellent campaign execution.
- Able to work independently and as part of a team.
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