Product Portfolio Manager
hace 1 mes
This is a 4P function/role responsible for market study and analysis to create a profitable product portfolio. The Product Sr. Specialist creates and maintains a portfolio with a good mix of products, providing product planning to increase sales growth and expand market share. This role evaluates and adjusts strategies to respond to changing and/or competitive markets. The Product Sr. Specialist must identify and maintain strong relationships with product partners, third-party vendors, etc.
Main Responsibilities:
Product:
- Defines the right mix of products for the target market
- Optimizes the P&L, ensuring an adequate product mix in revenue and profit
- Readiness of the product by Q; PNs, demand, training, and support for the sales team
- Analysis of competition in the market place
- Weekly sales out tracking
- Supports the relationship with reseller and wholesaler
- Reseller understanding and market intelligence
- Definition of the correct customer to have a product based on the analysis done
Promotion:
- Multidisciplinary work with Marketing to determine the best promotion plans
- Regular meetings with our Alliance (Intel, Microsoft, AMD) to activate joint actions
- Identify price actions of the competition in time to suggest price drops proactively according to the market
- Correct and intelligent management of resources (GTN, Funding, rebates, etc.)
Price:
- Analysis of market prices and definition of strategies for deals
- Analysis and definition of pricing strategy to meet internal targets of PFVs, getting the best balance against competition
- Analysis and launch of pricing and tactical incentives to improve product turnover
Requirements:
- Able to travel once a month to the Central American and Caribbean region
- Knowledge/Understanding of Central America's retail segment is a plus
Additional Locations:
- Colombia - Cundinamarca - BOGOTA DC
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