Digital Media Buyer

hace 1 mes


Medellín, Antioquia, Colombia Linx Digital A tiempo completo
Job Title: Digital Media Buyer

About the Role:
The successful candidate will strategize and implement media buying campaigns across various platforms, ensuring optimal reach and effectiveness. The ideal candidate must be fluent in both written and oral English and Spanish.

Key Responsibilities:
  • Determine and understand target audiences, customer personas, and demographic analysis
  • Choose the most effective media platforms to reach a target audience
  • Create and plan media strategies and negotiate rates with media sales representatives
  • Project manage media buying campaigns by creating timelines, assigning responsibilities, and monitoring progress through to completion
  • Analyze ad performance data to identify successful ads, evaluate the effectiveness of hooks and creative elements, and determine when ads should be optimized or replaced to maximize engagement and conversions
  • Maintain a campaign budget within set limits and manage media expenditures
  • Evaluate the success of a campaign and make necessary changes when necessary
  • Oversee the setup and maintenance of conversion tracking to accurately measure campaign success
  • Keep an eye on market changes and trends
  • Sustain communication with customers and media sales representatives

Requirements:
  • 2 years of experience with Meta Ads (Required)
  • Fluency in English and Spanish (Required)
  • Experience with ad conversion tracking (Preferred)

Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.

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