Ecommerce Director

hace 5 días


Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

Company Overview
Ingepsy is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.

Job Description
We are seeking a results-driven and innovative Ecommerce Manager to oversee and optimize our Shopify store. This role requires a blend of technical expertise, data-driven decision-making, and creative problem-solving to enhance user experience, improve conversion rates, and drive growth. The ideal candidate will thrive in a fast-paced environment, demonstrating a proactive mindset and a passion for continuous improvement.

Key Responsibilities

  • Shopify Management: Manage all aspects of the Shopify store, ensuring seamless operations and optimal performance.
  • Create, update, and optimize Shopify pages and sections to align with marketing campaigns and brand vision.
  • Oversee product listings, including descriptions, imagery, and metafields.

Conversion Rate Optimization (CRO)
Develop and execute data-driven CRO strategies to improve conversion rates across key pages. Conduct A/B and multivariate tests on layouts, CTAs, and other touchpoints. Analyze user behavior with tools like Google Analytics and Microsoft Clarity to uncover actionable insights.

Strategic Growth
Partner with marketing, design, and development teams to align website performance with company goals. Implement SEO strategies to enhance visibility and discoverability of products and content. Collaborate with external partners to integrate new Shopify apps and custom solutions.

Performance Reporting
Track, analyze, and report on website KPIs, including conversion rates, bounce rates, and average order value (AOV). Present findings and recommendations to leadership to drive strategic decisions.

Qualifications and Experience
The ideal candidate should have 3+ years of experience managing high-volume Shopify stores. Expertise in tools like Google Analytics, Microsoft Clarity, and Shopify Analytics is required. Proven track record of improving conversion rates and user experience is a must. Strong ability to analyze user behavior data and turn insights into actionable strategies is necessary.



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