Data Insights Strategist

hace 2 semanas


Colombia Tbwa ChiatDay Inc A tiempo completo
About the Role

We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand, culture, and services.

We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.

Our proprietary technology nova analyzes businesses through first-party data simplifying investment planning for marketing and diligence in M&A.

The ideal candidate will have a strong understanding of data analysis and reporting as well as the ability to communicate effectively with clients.

This role involves managing and recommending modern measurement strategies for our marketing campaigns including Statistical Modeling experiment design for incremental impact customer analysis and attribution-based measurement.

Responsibilities
  • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R SQL and Python.
  • Communicate findings to internal stakeholders simply and eloquently always leading to a so what and recommended action.
  • Stats-based performance forecasting.
Requirements
  • Bachelor's degree in Marketing Business Administration or a related field.
  • 2+ years of experience in marketing analytics.
  • Strong data visualization skills using Looker Tableau PowerBI or Excel.
  • Proficiency in R or Python and SQL.
  • Experience with ETL tools such as Funnel.io and Fivetran.
  • Excellent communication and presentation skills.
  • Understanding of data science concepts like statistical modeling experiment design limits of statistics and data infrastructure to support data science.
  • Ability to work independently and as part of a team.
  • Strong attention to detail.
  • Self-motivated and able to work under pressure.
Salary Range

$120,000 - $180,000 per year

Based on location, experience, and qualifications, this role offers a competitive salary package with opportunities for career growth and professional development.



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