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Senior Paid Media Specialist
hace 2 meses
We are seeking a highly skilled Senior Paid Media Specialist to join our team at elev8, a leading provider of 360-degree solutions for the behavioral health industry. As a Senior Paid Media Specialist, you will be responsible for conducting campaign audits, creating and optimizing paid search campaigns, and providing exceptional client service.
Key Responsibilities- Conduct keyword research and formulate strategic account structures aligned with client objectives and campaign-established KPIs
- Fully own the monitoring, optimization, and campaign management of assigned accounts on Google and Microsoft platforms
- Take the lead on campaign performance tracking with Google and Microsoft Ads, GA4, and Call Tracking
- Monitor and optimize campaign performance metrics, including cost-per-lead, cost-per-VOB, and cost-per-admission
- Write compelling ad copy that drives performance while adhering to client brand guidelines
- Create landing pages specifically for PPC campaign efforts
- Configure campaign dashboards using our reporting software and prepare bi-weekly optimization summaries along with monthly reports
- Support our Account Executives and Customer Success Managers as needed during weekly/monthly client calls
- Remain up-to-date with the latest industry trends, betas, feature releases, and changes occurring within the SEM landscape
- English fluency (C1-C2 level)
- 3+ years of experience in paid search managing budgets over $20,000/mo via Google and Microsoft Ads
- Ability to implement and configure call tracking, GTM, and GA4
- Experience working with project management software such as ClickUp or Asana
- Proficient with data analysis in GA4 and marketing reporting software
- Have worked in a similar role at a reputable US market-focused agency; preferably in Health Care or another competitive industry (with high CPC and larger budget allocation)
- Highly organized, motivated, and a self-starter with a strong ownership of work, reliable and able to handle multiple priorities
- Ready to dive in and collaborate with the best in the field
- Certifications required are Google Ads (all), Microsoft Ads, and GA4
elev8 provides 360-degree solutions for the behavioral health industry. We do so by helping facilities with:
- Generating qualified leads on all channels via elev8media
- Optimizing their CRM and overall techstack via elev8tech
- Improving their lead-to-admit conversion rates via elev8sales
