Email Campaign Manager

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Critical Mass A tiempo completo
Email Campaign Manager Role Overview

The Email Campaign Manager plays a crucial role in designing and implementing email campaigns, ensuring high levels of performance and strong relationships with clients. This position requires a technical leader who can work closely with clients, developers, and other stakeholders to deliver results.

Key Responsibilities:
  • Set up, implement, manage, track, and monitor email campaigns within ESP platforms.
  • Partner with the strategy team to implement user journeys for Email Campaigns.
  • Establish and maintain the deployment calendar.
  • Monitor campaign deployments and deliverability across ESPs.
  • Manage the agency and client quality assurance rounds.
  • Communicate with internal and external stakeholders regarding results, deliverables, and statuses of programs and initiatives.
  • Serve as the primary point of contact for all ESP- and/or campaign-related questions or concerns.
Requirements:
  • English Proficiency (B2+/C1 reading, writing, and conversation)
  • Minimum of 2+ years in high-volume email marketing operations or management role
  • Proficiency with ESP platforms such as Salesforce Marketing Cloud, Adobe Campaign, Validity, Jira, Workfront
  • Expertise of HTML and CSS (including HTML5 and CSS3), as well as responsive design and coding practices for emails
  • Experience with Litmus, Email on acid or Return Path, as well as experience with QA on mobile devices
  • Working experience on segregations, data set management, and test data sets
  • Very strong knowledge of dynamic tokens and email content manipulation
  • Very strong knowledge of Email and ESP limitations
  • Understanding of media queries for responsive layout, especially in Emails
  • Detail-oriented, organized, and the ability to meet deadlines while working on parallel projects at the same time
  • Proven experience with modern web standards, cross-browser and email clients compatibility issues
  • Strong experience with version management tools such as Git, Bitbucket, TFS, etc.
  • Strong knowledge of branching strategies
  • Ability to work well within a team
  • Capable to work under tight schedules


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