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The Marketing Specialist - Social Media & SEO role is responsible for developing and executing marketing strategies that drive results. This includes managing Facebook marketing campaigns, implementing SEO strategies, and creating and optimizing Google Ads campaigns.
Key Responsibilities- Develop, execute, and manage Facebook marketing campaigns, including organic and paid strategies.
- Plan and implement SEO strategies to improve website rankings, organic traffic, and overall search visibility.
- Create, manage, and optimize Google Ads campaigns, ensuring high ROI.
- Analyze social media and digital marketing metrics to adjust strategies for maximum impact.
- Conduct audience research and A/B testing to optimize ad performance.
- Monitor and report on campaign performance using tools like Google Analytics, Facebook Insights, and SEO platforms.
