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Senior Business Analyst, Trade Marketing Strategy

hace 2 meses

Bogotá, Bogotá D.E., Colombia Warner Media, LLC. A tiempo completo
About the Role

This is a challenging and rewarding opportunity to join Warner Bros. Discovery as a Senior Business Analyst, Trade Marketing Strategy. As a key member of our team, you will be responsible for coordinating the implementation of Affiliate Marketing Strategies for Andean and the Caribbean Regions, supporting the company's revenue growth in Affiliates sales.

Key Responsibilities
  • Coordinate the execution of campaigns for the basic and premium business, with the objective of driving subscriber acquisition, authentication, and retention;
  • Execute sales force training and incentive plans with our partners;
  • Manage marketing budgets according to each partner's investment planning;
  • Maintain constant communication with clients to promote activities and monitor investments;
  • Work closely with internal partners to leverage synergistic marketing opportunities;
  • Use data, analytics, and insights to measure marketing effectiveness and drive decision making;
  • Effectively build and maintain strong alliances in the organization, managing multiple stakeholders.
Requirements
  • More than 3 years of experience in administrative, marketing or business development roles, interacting with sales departments;
  • Bachelor's degree in business administration, Marketing, Industrial Engineer, or related fields;
  • Analysis, management, and understanding skills of the creative, commercial, and marketing process;
  • Ability to work in challenging environments, results-oriented and teamwork;
  • Essential:
    • English language writing, reading, and speaking fluently;
    • Microsoft Office knowledge and ability to make presentations;
    • High communication and customer-oriented skills;
    • Ability to communicate effectively with team members and non-team members;
    • General knowledge of digital marketing (display, rich media, search, VOD, direct video, mobile, pay social...) and digital campaigns (media ideation and planning, optimization, and performance analysis).
  • Desirable:
    • General knowledge of the entertainment industry, advertising sales and distribution (Pay TV - Basic and Premium, and digital streaming platforms);
    • Working experience with different cultures and markets in Latin America;
    • Knowledge and experience in administrative systems: SAP and ARIBA;
    • Demonstrated strategic capacity, from concept to final execution;
    • Ability to think differently and 'outside the box';
    • Very good analytical skills required to manage budgets and other types of quantifiable information;
    • Ability to work effectively in changing environments;
    • Be able to multitask and prioritize.