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Marketing Initiatives Supervisor

hace 2 meses

Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

Job Title: Marketing Project Manager - Latam
Location: Remote (EST Time zone)
Salary Range: up to 2500 USD

Work Schedule: Monday-Friday, 9:00 AM to 5:00 PM EST

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is a premier membership community designed for high-level executives, founders, and CEOs aiming to recruit and optimize the effectiveness of global talent. We connect businesses in the United States with exceptional candidates from dynamic regions such as Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa. Explore a multitude of career opportunities with Sagan.

Position Overview:

We are in search of a strategic and analytical professional to join our team as a Marketing Project Manager. In this capacity, you will collaborate closely with the Marketing Director and senior leadership to manage and implement marketing initiatives across various channels. Your main emphasis will be on data analysis and reporting, ensuring our marketing efforts are informed by insights and quantifiable outcomes. Proficiency in social media, design, and marketing copywriting is crucial. Familiarity with AI-driven tools and a strong interest in innovative technologies will be significant advantages.

Key Responsibilities:

Marketing Project Management:

  • Oversee and direct marketing initiatives from start to finish, ensuring they align with corporate goals and timelines.
  • Collaborate with different departments to gather requirements, establish objectives, and monitor progress.
  • Create and execute project plans, schedules, and budgets.

Data Reporting and Analytics:

  • Monitor and evaluate key performance indicators (e.g., ROI, conversion rates, customer acquisition costs) utilizing analytics platforms.
  • Compile comprehensive reports and dashboards that summarize campaign performance, insights, and recommendations for enhancement.
  • Identify trends, opportunities, and areas for improvement through data analysis and market research.

Social Media and Content Development:

  • Support the formulation and execution of social media marketing strategies across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Produce compelling content, including text, images, and videos, to enhance brand visibility, drive traffic, and generate leads.
  • Engage with social media audiences, responding to comments and messages promptly.

Design and Marketing Copywriting:

  • Conceive creative ideas and generate high-quality content for social media posts, blog articles, newsletters, and other digital channels.
  • Work with internal teams to gather content ideas, conduct research, and ensure alignment with brand messaging and objectives.
  • Assist in the production of visually appealing marketing materials.

AI Tools and Technology:

  • Stay informed about the latest AI-driven tools and software that can enhance marketing efficiency.
  • Utilize AI tools to optimize campaign performance and streamline marketing processes.
  • Share insights and best practices with the team regarding the use of new technologies.

Collaboration and Communication:

  • Work in tandem with the marketing team and other departments to ensure marketing strategies align with overall business objectives.
  • Effectively communicate with internal stakeholders and external partners to coordinate marketing activities and maintain brand consistency.

Qualifications:

  • Preferred degree in Marketing, Communications, Journalism, or a related field.
  • Strong background in marketing project management and data analytics.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Proficiency in social media platforms, analytics tools, and AI-driven software.
  • Creative thinking and problem-solving skills with a readiness to learn and adapt in a dynamic environment.
  • Prior experience in social media management, content creation, or marketing is a plus.