Social Media Strategist, Enterprise Lead

hace 4 días

Colombia Tbwa ChiatDay Inc A tiempo completo

  • Job Summary

We are seeking a highly skilled Social Media Strategist to join our team at Tbwa Chiat/Day Inc. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive social media strategies that drive business results for our clients.



  • Key Responsibilities

    • Employ AI technologies to enhance and optimize business processes.
    • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
    • Social Strategy Development: Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
    • Influencer Programming Strategy & Production: Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns.
    • Autonomous Workflow Management: Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
    • Creative Strategy Development: Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context.
    • Social Content Execution: Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
    • Trendspotting: Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
    • Collaborative Team Meetings: Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
    • Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.


Requirements



  • 2+ years of experience in social media (agency experience preferred).
  • Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies.
  • Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility.
  • Brand Voice & Tone: Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content.
  • Results and Impact: Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact.

KPIs and MITs



  • Established goals/targets for 100% of accounts.
  • Hitting within 15% of target forecast OR having key recommendations in place to hit goals.
  • Below 10% Client Churn Rate.
  • Understands all strategies of department and can execute on 100%. Can navigate 100%+ difficult probing questions on performance.
  • MITs: Client Performance and Sentiment, Autonomous workflow management and account ownership, Department Support.

Equal Opportunity Employer


Tbwa Chiat/Day Inc is an Equal Opportunity Employer and values diversity in our team's backgrounds and experiences. We strive to make an impact inside and outside of the workplace, and inclusion is everyone's responsibility.


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