Content & Digital Media Specialist

hace 4 días


Medellín, Antioquia, Colombia Sia A tiempo completo

En SIA, buscamos un Content & Digital Media Specialist para sumarse a nuestro equipo y ayudarnos a seguir transformando la gestión de asistencia en Latinoamérica.
Si te apasiona la creación de contenido, el storytelling visual y el marketing digital, esta oportunidad es para vos.
Sobre SIA Somos una empresa líder en soluciones de control de asistencia y gestión de RRHH, con presencia en 17 países y más de 500 clientes.
Ayudamos a gestionar la asistencia de más de 175.000 trabajadores diariamente, facilitando la operación de empresas en múltiples industrias.
Lo que harás en este rol: Crear y editar contenido multimedia para redes sociales, incluyendo imágenes, videos y reels alineados con nuestra estrategia de marca.
Redactar guiones para videos y anuncios con un enfoque persuasivo y orientado a la conversión.
Diseñar piezas visuales utilizando Canva y la suite de Adobe (Photoshop, Illustrator, Premiere).
Coordinar la producción de contenido con creadoras UGC y equipos de diseño para optimizar el impacto de nuestras campañas.
Publicar, monitorear y optimizar el desempeño del contenido en redes sociales.
Aplicar conocimientos de SEO en la redacción de artículos para el blog, asegurando su relevancia y alcance orgánico.
Apoyar la planificación y ejecución de campañas publicitarias en Meta Ads y Google Ads con contenido optimizado para la conversión.
Utilizar herramientas de IA estratégicamente para mejorar la eficiencia en la creación de contenido.
Edición de video y diseño gráfico: Manejo de Canva y Adobe Suite (Premiere, Photoshop, Illustrator).
Redacción y storytelling: Experiencia en copywriting y creación de contenido persuasivo con excelente ortografía y gramática.
Gestión de contenido y SEO: Conocimiento en WordPress CMS, SEO on-page/off-page y estrategias de posicionamiento.
Análisis de métricas: Familiaridad con Google Analytics, Meta Insights y otras herramientas de medición de contenido.
Automatización de procesos y CRM (ideal): Experiencia con Zapier u otras herramientas similares, y CRMs para optimizar flujos de trabajo.
Paid Media (ideal): Conocimientos en la gestión de campañas en Meta Ads y Google Ads.
Idiomas (ideal): Nivel intermedio-avanzado de inglés para lectura y redacción.
Lo que buscamos en vos: Creatividad y pensamiento visual para desarrollar contenido atractivo y de alto impacto.
Proactividad y autonomía en la gestión de proyectos de contenido digital.
Habilidad para interpretar métricas y ajustar estrategias en base a datos.
Curiosidad y aprendizaje continuo en tendencias digitales y nuevas herramientas.
La oportunidad de crecer en una empresa en plena expansión.
Modalidad de trabajo híbrida.
Ubicación: Oficinas en Medellín.
Entre COP $3.000.000 a $4.500.000 de pesos dependiendo de las aptitudes y experiencia.
Si esta oportunidad te interesa, envíanos tu CV y portfolio.
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