Growth Manager

hace 4 semanas


Bogotá, Bogotá D.E., Colombia Sodimac Colombia A tiempo completo

**Descripción empresa**:
Sodimac Corona es una empresa de origen colombiano y chileno con más de 28 años de experiência en el país.
Nos dedicamos al mejoramiento del hogar y la construcción.
**Misión del cargo**:
Desarrollar la estrategia de crecimiento de los productos digitales (Página Web, App y Pantallas Digitales) en función de nuestros KPI´s

**Funciones del cargo**:

- Desarrollar la estrategia de crecimiento de nuestros productos digitales (Página Web, App y Pantallas Digitales), gestionando la adquisición y retención de usuarios en función de nuestros KPI´s.
- El Growth Manager trabajará de la mano con el equipo de mercadeo en la planeación, ejecución y seguimiento de las diferentes campañas que impulsen nuestros productos, analizando el impacto de cada acción en el comportamiento de nuestros usuarios e identificando oportunidades de mejora que garanticen la escalabilidad y competitividad de los canales.
- Proponer, ejecutar y medir estrategias que impacten en el crecimiento de las ventas, conversión, uso y retención de los canales digitales.
- Analizar data de comportamiento comercial y de usuario de los canales digitales, para la generación de insights clave que permitan conseguir un mejor desempeño, aumentar la conversión y mejorar la retención.
- Generar reportes que permitan la optimización de procesos y gestión de la información para facilitar el análisis y toma de decisiones.
Extracción de data desde diferentes fuentes de información: Adobe, Qlik, AppsFlyer, Firebase, App Stores, Facebook, Google, entre otros.
- Gestionar las comunicaciones directas hacia el usuario final realizadas a traves de Clevertap, generando los insights correspondientes para iterar continuamente el flujo y maximizar los resultados.
- Soportar algunos requerimientos de las áreas de Marketing, BI, Comercial, Monetización, Tecnología y Operaciones, con el fin de dar oportuna respuesta a solicitudes realizadas al equipo.
**Requisitos**:
Experiência en e commerce - retail digital
Experiência en mercadeo y/o producto para e commerce
Desarrollo de estrategias de crecimiento para canales digitales (web y app).
**Condiciones Oferta**:



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