Marketing Leader
hace 6 días
Marketing at Gensler is a communication-based discipline that requires a passion for storytelling and the strategic acumen to answer market opportunities through creative business development tactics. Gensler Bogota new Senior Marketing Leader will be a vital member of the office, working directly with leaders and partnering with studio directors and design managers to pursue new business, while leading and mentoring a team.
All Gensler communicators are curious researchers and creative marketers with a passion for design and a strong commitment to internal client service. You will bring a superior strategic outlook and “make it happen” leadership skills, along with impeccable organization and project management. Your position requires an excellent communicator with experience in business development strategy and managing a team.
Your Role
As key source of knowledge and leadership for business development and communications opportunities, you will lead the department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts. You will communicate the marketing department’s efforts to office and regional leadership and ensures both project data and client relationship information is tracked and reported appropriately, while overseeing and controlling the quality of marketing collateral.
You are a thoughtful mentor, able to train team members in best practices while also inspiring them to be proactive in their own professional development. In this role, you will also work closely with the Regional Communications Coordinator on local communications and PR efforts and will join a tight-knit regional group of over 10 marketers, PR professionals, writers, graphic designers, photographers, videographers, and communicators. Marketers at Gensler also enjoy a robust global network of over 200 marketers and communicators who collaborate daily on strategies and tactics for winning new work.
What You Will Do
Senior Marketing Leader are responsible for project-level success of office marketing efforts, including:
- Clear and constant communication with business development leaders, weekly BD meeting/reporting (via Salesforce) with office leadership and senior staff
- Knows firm portfolio and deliverables in detail, understands practice area capabilities, actively seeks out firm's best practices for use in local efforts.
- Conduct hand in hand with the strategy team, internal and external research to identify market insights that will lead to new opportunities, prospective clients, practice areas and client relationship guidelines.
- Leads strategy/kickoff meetings with BD champions
- Creates pitch strategy/budget with BD champions including research, network mapping, tasks/milestones, reviews, etc.
- Research targets, internal relationships, company history, market position
- Co-creates and delivers on a win strategy throughout the business development process, and manages marketing initiatives through close out
- Concept/write/design new material and collateral, as needed
- Acts as point-person for Firmwide communications-related projects
- Seeks out and implements process and content improvements
- Coaches team and peers on new ideas
- Maintains consistency of marketing deliverables, alignment with firm brand program, participates in design reviews with FW marketing team. Helps others learn Gensler brand standards.
- Maintains resources & information systems: ordering materials, updating project documentation, resumes, image libraries, etc.
- Work with senior staff to produce proposals presentations, and award submissions in alignment with Firmwide brand standards, to support business development activities.
- Maintain resources & information systems: ordering materials, updating project documentation, resumes, and image libraries.
- Translate key marketing collateral (English/Spanish)
- Develop graphic materials for both internal and external events including invitations, presentations, handouts, etc.
- Develop graphics for internal events and speaking engagements.
Your Qualifications
- 8+ years of professional experience in a marketing role, preferably for an architecture, design, publicity or industry-related firm
- Bachelor’s degree in Marketing, Communications, Publicity, Graphic Design, or adjacent field
- Strong graphic design sensibility and written/verbal communication skills
- Experience managing significant marketing projects independently, working closely with senior staff and leadership on marketing initiatives
- Experience designing multichannel strategies
- Experience managing a large team - hiring, training, mentorship, and leading talent
- Experience strategically partnering and supporting senior staff on business-critical projects
- Self-motivator with strong organizational and intra-personal skills; a great collaborator
- Fluent in InDesign and Microsoft Office. Familiarity with another Adobe Creative Suite software, and Salesforce is a pl
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