Communications Associate Director

hace 7 días


Bogota, Colombia The Nature Conservancy A tiempo completo

**OFFICE LOCATION**:
Bogotá, Colombia
LA113

**WHO WE ARE**:
Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world working in more than 75 countries and territories. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive.

We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube on Glassdoor.

**YOUR POSITION WITH TNC**:
The Communications Associate Director implements and manages marketing & communications strategies and plans that align with the overall goals for the Ecosystem-based Adaptation for Regenerative Ranching and Agriculture (EbA R2A) Regional Program and country projects in Argentina, Colombia, Ecuador, Paraguay and Peru.

**ESSENTIAL FUNCTIONS**:
The Associate Director of Communications for the EbA R2A Regional Program is responsible for the management and implementation of strategic marketing & communications activities to build awareness, engage stakeholders, influence conservation action, and achieve goals to attract future partners and to implement the communications strategy for the EbA R2A platform. They manage all marketing and communications aspects of the Regional Programs and coordinates with Marketing and Communications staff in the country projects, including the supervision of vendors. The Associate Director works with key stakeholders to ensure work product delivery is consistent with the marketing goals and strategies through the alignment of staff, vendors and team efforts to match priorities set by the EbA R2A Regional Program Management team.

They manage the budget and operational delivery of branding principles, whether applied internally or with external partners. They are responsible for relationships with internal partner(s) or key stakeholder group(s). Uses TNC code of conduct and competencies as a baseline to conduct their actions and be an example for others.

**RESPONSIBILITIES AND SCOPE**:

- Design a comprehensive marketing and communications strategy for the EbA R2A Program and associated platform with audiences, public relations, channels, messaging framework.
- Design visual identity guidelines for the Program and Platform, in alignment with TNC and the Donor, to build visibility and awareness.
- Manage digital presences (website, social media channels) to promote the EbA R2A Program.
- Create core messaging and talking points for EbA R2A Program.
- Produce communications content (blogs, fact sheets, infographics, presentations, press releases).
- Develop a public relations and thought leadership strategy around key influencers within the Program and associated partners, identifying target events, conferences, media spaces where the EbA R2A Program can be positioned and promoted.
- Develop a corporate communications strategy for platform partners and companies to engage in the Program and Platform.
- Identify and cultivate media contacts on national and regional levels; manage the dissemination of media information.
- Execute communications campaigns in support of the EbA R2A Program to promote communications objectives.
- Coordinate communications activities for TNC’s Regional R2A strategy (update website, produce internal communications, blog writing) and draft content for TNC’s Regional R2A Strategy Lead in presentations, events, talking points.
- Manage a portfolio of external vendors, with specific communications budget, for graphic design, communications strategy and communications execution.
- Manage relationships across diverse internal groups: Marketing staff in countries, Regional Marketing Staff and Global Marketing Staff.
- Participate in monthly Latin America Marketing Editorial meetings on behalf of TNC’s Regional R2A Strategy.
- Coordinate with consortium partners (academic institutions and corporate partners) and support country marketing staff to consolidate internal and external communications content.
- Assists with creation/administration of budget, evaluates results and develops corrective strategies, as needed.
- Responsibility and accountability for meeting strategic goals and objectives.
- Manages and maintains electronic shared files and folders in TNC internal file management system.
- Opportunity to act independently within specific program or project goals. Work checked through agreement by superiors.

**MINIMUM QUALIFICATIONS**:

- Bachelor’s degree in related field and a minimum of 5 years related exp



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