Media Planning Executive

hace 3 semanas


Bogota, Colombia Dentsu A tiempo completo

En **dentsu **estamos en la búsqueda de un **Media Planning Executive**

El propósito de esta función es proporcionar apoyo al equipo sénior, asumiendo la responsabilidad de todas las tareas tácticas y operativas de planeación dentro del equipo para garantizar que las campañas se desarrollen sin problemas y según lo previsto.

**Dentro de las principales responsabilidades estan**:

- Soporta con información al equipo senior para que este realice eficazmente la planificación
- Trabaja de la mano con otros departamentos para garantizar que una campaña se lleve a cabo a tiempo mediante el uso de las mejores prácticas, cumplimiento de los acuerdos de nível de servicio y procesos internos
- Acompañamiento y apoya al Planner Senior en la estructuración del plan de medios (On y off line)
- Supervisar la ejecución del plan de medios (Presupuesto)
- Control y manejo del día a día (conocimiento total de la campaña)
- Análisis de medios (EGM, ibope, etc.)
- Elaboración y análisis de los informes de competencia y reportes al cliente. (pauta nueva, comerciales, cuñas, impresos cliente y competencia)
- Crea los planes de medios en Advertmind con base a la estrategia y KPI’s entregados por el Planner senior
- Conocimiento de las campañas asignadas, se asegura de que las campañas digitales se gestionen de forma efectiva para lograr los objetivos de performance esperados
- Supervisa las campañas de performance enfocándose en los indicadores rendimiento del cliente
- Desarrollar y mantener los soportes tácticos de medios que garanticen la ejecución impecable
- Elaboración del consumo de medios de acuerdo con el análisis de Brief.
- Gestión de optimizaciones basado en ejercicios de planificación
- Acompañamiento a las reuniones de tráfico con el cliente.
- Garantizar la gestión del conocimiento: Transmitir constantemente conocimiento y experiência al equipo gestionando buenas prácticas a través de coaching, acompañamiento diario, mentoring, ejercicios prácticos, etc.
- Profesional en carreras administrativas, mercadeo, comunicación social, negocios, publicidad, y afines
- Experiência mínima de 6 meses en tareas y funciones relacionadas al rol.
- Más de 2 años de experiência en funciones relacionadas al rol
- Más de 1 años de experiência apoyando el manejo de cuentas grandes
- Conocimiento de medios digitales y medios off.


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