Research Specialist
hace 2 semanas
**Descripción de la empresa**:
- Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].
**Descripción del empleo**:
**En Zenith Bogotá estamos en la búsqueda de un Research Specialist Latam**, con experiência superior a dos años en cargos afines, profesional en carreras de publicidad y mercadeo o **carreras afines con nível avanzado de inglés. **Con experiência haciendo recomendaciones estratégicas de medios a partir de diferentes metodologías de investigación, perfilación y entendimiento de audiencias y manejo de data. Con habilidades para trabajo en equipo, gestión óptima de entregables con cliente interno y externo, conocimientos básicos **en medios on y offline y alta capacidad analítica**.
**Responsabilidades**:
- Perfilación de audiencias on y offline.
- Creación y optimización de audiencias en plataformas digitales.
- Diagnósticos y recomendaciones estratégicas de medios y audiencias a partir de investigación.
- Diseño y monitoreo de testeos de audiencias y medios.
- Consultoría estratégica a los equipos a nível latam.
**Requisitos**:
**Requerimientos técnicos**:
- Herramientas de estudios sindicados: Choices (TGI).
- Conocimientos básicos en las plataformas digitales de pauta de Google y Meta. (Si se cuenta con conocimiento en montaje de audiencias en plataformas digitales, es un valor agregado).
- Herramientas complementarias, con aplicación a medios y audiencias, para la realización de:
- Diagnósticos/Análisis de ecosistemas digitales y de comunicación.
- Social listening e identificación de tendencias y nuevos comportamientos del consumidor aterrizados a diferentes categorías de consumo.
- Excel. Nível: medio-avanzado.
- Power Point. Nível: avanzado.
**Información adicional**:
- Si te ajustas al perfil aplica a la oferta.
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