Campaign Systems

hace 4 semanas


Bogota, Colombia Zebra Technologies A tiempo completo

**Remote Work: Yes**

**Overview**:
At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.

The primary purpose of the Campaign Systems and Analytics Senior is to work as a super-user of the marketing automation platform to build and activate marketing campaigns. The incumbent will aid with campaign system administration by ensuring issues are reported and documented correctly to management, while adhering to best quality control review practices and standard approaches. The role helps manage the workflow of various requests and brings ideas of continuous process improvement.

**Responsibilities**:

- Identify A/B testing opportunities, execute and optimize against results.
- Educate extended team on marketing automation best practices, capabilities and limitations.
- Design, build, implement, and maintain the data model, marketing contact database, and preferences for the region
- Performs the administration of data model strategy and health
- Implements KPIs and tracks metrics against KPIs for marketing contact database
- Assists regional marketing with database loads
- Assists with the team governance of data quality
- Has a strong knowledge of legal data protection laws
- Manages opt-out accuracy/compliance
- Monitor real time reports of campaign results, analyzes results and recommends actions to improve performance
- Create database segmentation based on campaign requirements
- Manage other projects and tasks as needed

**Qualifications**:

- Bachelor’s degree in relatable field or equivalent work experience
- 5-8 years of related work experience in marketing analytics or marketing operations; 3+ years of experience with Eloqua and the Eloqua data model
- Analytical Skills - Ability to scrutinize and interpret large amounts of data from multiple sources; Capacity to see the big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner
- Ability to synthesize data into meaningful, action-oriented recommendations
- Exceptional Communication Skills - Excellent communication and interpersonal skills
- Accountability - Acute attention to detail; Energetic hard worker, driven to deliver exceptional results
- SalesForce experience a plus
- Experience designing and governing marketing processes a plus


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