Paid Media Specialist

hace 15 horas


Bogotá, Colombia OneIMS Group A tiempo completo

We are seeking an experienced Paid Media Specialist to lead B2B advertising campaigns with a primary focus on Google Ads, YouTube, and LinkedIn Ads. Expertise in other platforms such as Instagram, TikTok, Bing, and X is a plus. You will drive awareness, conversions, and revenue growth by managing end-to-end paid media campaigns. This client-facing role requires hands-on expertise in ad creation, performance monitoring, optimization, and CRM integration for advanced targeting and reporting.
**Key Responsibilities**:

- Develop and execute paid media strategies for awareness and conversion campaigns, prioritizing Google, YouTube, and LinkedIn.
- Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization.
- Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue.
- Leverage audience and conversion data to create custom targeting strategies.
- Implement Account-Based Marketing (ABM) strategies and customer journey ads.
- Monitor, report, and optimize campaign performance for ROI and revenue outcomes.
- Collaborate with clients and internal teams to ensure strategic alignment.

**Requirements**:

- Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses.
- Expertise in Google Ads, YouTube Ads, and LinkedIn Ads (other platforms are a plus).
- Proven success in ad strategy, tactical execution, and performance optimization.
- Fluent in English with strong client-facing communication skills.
- Experience with growth hacking, audience building, and ABM strategies.
- Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce.
- Knowledge of third-party tools for ad and budget management (preferred).

**Work Schedule**:
Must be available to work US time zones.

**Benefits**:
At OneIMS you will enjoy a great working environment, plenty of perks, nurturing leadership team, and caring co-workers. Come work with us if you believe you can make our team even better
- Competitive hourly wage
- Training and certification program reimbursements
- 100% remote
- Paid Time Off



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