Senior Data Analyst

hace 2 meses

Bogota, Colombia Prodigious A tiempo completo

Company Description

At Publicis Groupe, we are looking for a Senior Data Analyst** **fluent in English to join our Data Analytics Hub at Publicis Global Delivery, our talent powerhouse, the global interconnected network that provide offshore & nearshore solutions for our partners - sister companies´ business worldwide.

We are a never sleeps machine of creation that continuously grows and mutates to become a more efficient and collaborative system. A cross-media transformation agent, based in Argentina, Colombia, Costa Rica and Mexico, that provides centralized expertise of all Publicis Global Services' capabilities to enable consistent and standardized delivery across Media, Production, Commerce, Content, Data & Technology.

**Job Description**:
We are offering the amazing opportunity to take part of a global distributed team that has a knack for understanding data and telling the story of why it matters.

By joining our team you will:
**Role Objectives**:

- Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
- Determine campaign data and tracking requirements - manage measurement systems for data capture and reporting
- Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)
- Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

**Qualifications**:

- Experience in the analysis of large data sets to develop insights and learnings
- Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
- Knowledge of visual techniques for data analysis and presentation. A plus: Datorama.
- Knowledge of current issues within the online media industry, such as attribution, data collection, performance analytics, targeting, and privacy are a good to have.
- Experience with Brand Studies

**Nice to have/ Trainable skill**:

- Experience with MMM a plus
- Retail experience a plus - priority on OMNI and eComm Revenue / ROAS (Return on Ad Spend) as a KPI

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