Marketing & Communications Analyst

hace 6 meses

Colombia BNP Paribas A tiempo completo

MARKETING & COMMUNICATIONS ANALYST (JOB NUMBER: COM002713)

**About BNP Paribas**:
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 68 countries and territories, with more than 193,000 employees, including more than 147,000 in Europe. The BNP Paribas Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail-banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.

**Business Overview**:
The Latin America region is a key market for BNP Paribas. While Brazil remains the largest economy in Latin America, other major countries in the region are significant contributors for the business and for long standing relations with clients. For example, BNP Paribas has been uninterruptedly present in Colombia for more than 40 years.

BNP Paribas has a historical footprint in Colombia, Mexico, Perú and Argentina (Hispanic Latin America). The Bank has been in the region since 1914 and has nearly 3900 employees between Corporate and Institutional Banking (CIB) and International Financial Services.

CIB in Hispanic Latin America has world-class teams of roughly 400, thus ensuring an overall coverage of BNP Paribas’ client franchise in the region. All BNP Paribas’ business lines have operations in Hispanic Latin America and are structured in such a way as to provide their clients with the best combination of specialists according to sector, product or geographic region. In the context of growing globalization, they are able to accommodate their clients thanks to their powerful regional platforms:

- In New York (and Sao Paulo with a number of professionals covering Latin America.
- In the whole of Europe with major hubs such as Paris, London, Frankfurt, Madrid, etc.
- In Asia with broad coverage of all major economies in the region.

In Colombia, BNP Paribas has presence through 4 entities and 2 Rep Offices representing the Group: the BNP Paribas S.A. Rep. Office, the Corporación Financiera and BNP Paribas Securities Services Sociedad Fiduciaria S.A. for the Corporate and Institutional Banking pole. As for International Financing Services, an insurance company (Cardif), a renting company (Arval) and a Rep Office for Asset Management Services.

**Job Purpose**:

- Support the Marketing & Communication LatAm team with a special emphasis on, events, external communications and_ _content creation for social and traditional media_

**Duties and Responsibilities**
- _Support event creation and execution for Hispanic Latin America_
- _Support content creation for social media across Latin America_
- _Collect and analyze data related to social media marketing campaigns / track performance of social media content_
- _Help shape the social media program for the Latin America Region_
- _Support the media relations work stream in the Latin America region_
- _Develop an understanding of business lines to create marketing campaigns that convey our key messages across the Latin America region._
- _Support the philanthropy work stream in Latin America_
- _Support the Marketing & Communications team with operational activities._

**Qualifications**
- _- _Professional of Communications, Journalism, Marketing, Advertising, or similar_
- _1-5 years of experience_
- _Knowledge of Adobe Design Suite_
- _Advanced design skills (video editing a plus)_
- _Advanced writing skills in English, Portuguese and Spanish_
- _Creativity_
- _Skills or competencies (among but not limited to the following list)_
- _Behavioral Competencies _
- _Ability to Collaborate / Team Work_
- _Communication Skills - oral & written_
- _Active listening_
- _Creativity and Innovation / Problem Solving_
- _(Internal) Client Focus_
- _Attention to detail / rigor_
- _Ability to deliver / Results Driven_
- _Transversal Competencies_
- _Ability to Understand, explain and support change_
- _Analytical Ability_
- _Ability to manage a project_
- _Entrepreneurial Personality// Proactivity_
- _**Interactions**
- Marketing & Communications

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