Business Data Analyst
hace 6 meses
**Descripción de la empresa** Zenith is the ROI Agency**. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].
**Descripción del empleo**
En **Publicis Groupe / Zenith Bogotá** estamos en búsqueda de un Business Data Analyst, que tenga 1 años o más de experiência en sectores de mercadeo, publicidad, marketing digital, medios tradicionales o tecnología. Serás responsable de asegurar la correcta implementación, medicion y análisis de datos de las campañas digitales de los clientes.
**Requisitos** Conocimientos en**:
- Microsoft Office
- Herramientas para medición web y app: Google Analytics y Google Tag Manager
- Experiência en plataformas de Paid Media Digital (Facebook, Google Ads, D&V360), Visualizadores (Looker Studio, Datorama, Power Bi, Tableau)
- Deseable: Inglés B1-B2
**Responsabilidades**:
- Extraer y analizar datos para identificar insights de valor y oportunidades de mejora.
- Diseñar y crear dashboards e informes de acuerdo a los KPI's definidos por el cliente.
- Hacer control de calidad de cada uno de sus entregables.
- Hacer seguimiento a los resultados de las campañas digitales de los clientes de acuerdo a los factores de negocio.
- Diseñar planes de medición de las diferentes campañas digitales y sitios web.
- Generar alertas de consumo y control del adserver y verificadores.
- Generar alertas de campañas de paid media.
- Mantenerse actualizado y adoptar nuevas herramientas digitales requeridas.
- Capacidad de implementar herramientas adtech o martech.
- Cumplir y adoptar todas las políticas, procesos y procedimientos en cuanto a talento humano, laboral, finanzas, tecnología, administrativo, legal y demás establecidos por la compañía a nível Local y Global.
- Asistir a los programas de capacitación, formación y desarrollo definidas por la compañía.
- Cumplir con los procesos administrativos de talento humano, relacionados con el reporte de novedades de nómina: soportes de incapacidades, vacaciones, información de ausentismos, entregas de puestos y paz y salvos, entre otros, de acuerdo con los tiempos definidos por la compañía.
- Cumplir, promover y dar ejemplo de los valores y atributos de la cultura Publicis Groupe garantizando la armonía y sinergia dentro del equipo de trabajo, con fundamento en el respeto y valor por la diferencia.
**Información adicional**
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