Regional Marketing Director Similac

hace 6 meses

Bogota, Colombia Abbott Laboratories A tiempo completo

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position has Primary Location in Colombia and additional locations can be Argentina, Chile, Brasil or Peru, in our Nutrition Division.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

**Primary Job Function**:
Lead and direct the area marketing activities for Infant Formula category. In collaboration with a broad set of internal and external stakeholders across the organization, implement the marketing plan and tactics and provide appropriate support to affiliates to assure the commercial success of Similac.
This position is responsible for Regional Similac strategies and activities associated with budgeting, development, implementation and evaluation of marketing programs and materials to support the business objectives for SImilac. This position will have responsibility to engage key opinion leaders (KOLs) who help strengthen our programs for respective brands. Additionally, it will contribute to the development and delivery of “best in class” boost HCP & DTC marketing programs, materials and communications for all brand initiatives.

**Core Job Responsibilities**:

- Develop insight driven strategies & define brand value proposition with the involvement as appropriate of all key stakeholders. Strategies should identify future trends and address all key issues, critical key success factors and execution steps.
- Drive product and brand extensions to properly enhance the coverage of the category and brands.
- Lead expansion into new and segments
- Lead product/portfolio innovation from idea generation to organizational sign-off
- Developing engagement strategies with health care professionals and consumers that drive diagnosis, preferred brand choice and concordance & conmpliance in usage
- Support affiliate commercialization programs to effectively achieve business plan objectives (sales, profit margin, market growth, share).
- Design, plan and organize execution of key marketing programs marketing programs for the brands / portfolio including digital and multichannel customer engagement.
- Conduct market insight/market research programs to answer key questions posed by the brand/portfolio.
- Drive new brand/product launch plans within assigned group of products and define roll-out priorities.

**Minimum Education**:

- BA/BS Degree in Business/ Marketing or similar. MBA preferred due to the business complexity.

**Minimum Experience/Training Required**:
**Experience**:

- 10+ years of progressively responsible product management experience in either OTC marketing, consumer packaged goods marketing, or a combination of the two.

Languages:

- Excellent written and oral communication in English.

Competencies:

- Ability to set vision and strategy, to inspire organization and be organizationally savvy.
- Strong influencing, communication, and presentation skills.
- Decisiveness and Choiceful. Set priorities and execute accordingly.
- Experience in turning consumer journeys into closed loop marketing activation programs
- Self-starter, ability to handle ambiguity and drive strategies and action
- Winning Mentality and ‘can do’ attitude
- Impact & Influence - ability to influence teams without direct management
- Track record of effective brand management, including demonstrated strategic thinking, effective collaboration with cross-functional partners.
- Strong communication and presentation skills
- Strong financial acumen, analytic skills & critical thinking ability
- Proven ability to translate strategies into tactics
- Proven ability to develop effective annual work plans and develop budgets and to consistently deliver against targets in a timely manner

Travel:

- Up to 35%

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is

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