Modelling & Data Science Expert
hace 6 meses
En **dentsu** estamos en la búsqueda de un **Modelling & Data Science Expert**
- Algunas de las responsabilidades de este rol son:_
- Desarrollar e implementar Marketing Mix Modelling (MMM) para cuantificar el impacto de varios canales de marketing (por ejemplo, televisión, redes sociales, medios impresos) en las ventas y el conocimiento de la marca.
- Diseñar y crear modelos de atribución para medir la eficacia de los puntos de contacto de marketing individuales dentro del recorrido del cliente.
- Colaborar con los equipos de marketing y ventas para comprender sus necesidades comerciales y traducirlos en insights prácticos a partir del análisis de datos.
- Limpiar, transformar y preparar datos de marketing de diversas fuentes para su análisis.
- Utilizar técnicas de modelado estadístico y algoritmos de aprendizaje automático para crear modelos sólidos e interpretables.
- Comunicar hallazgos y recomendaciones de datos complejos a las partes interesadas de manera clara y concisa, tanto verbal como visualmente.
- Mantenerse actualizado sobre los últimos avances en analítica de marketing y ciencia de datos.
- Para aplicar necesitas contar con:_
- Estudios en Estadística, Economía, Ciencia de Datos o áreas relacionadas (o experiência equivalente).
- Experiência comprobada desarrollando e implementando Marketing Mix Modelling, econometría y modelos de atribución.
- Manejar SPSS, R, u otro software de análisis estadístico.
- Deseable mínimo nível de inglés B2.
**Trabajar con nosotros**
Uniéndote a dentsu internacional, te unirás a un equipo de 46.000 personas. Es una oportunidad para realizar un trabajo que defina tu carrera. En el camino, te unes a colegas inspiradores y te encontrarás con una riqueza de clientes, culturas y experiências. Ofrecemos emocionantes desafíos, experiências memorables y oportunidades para dar forma a su futuro.
**Inclusión y diversidad**
Estamos orgullosos de ser diferentes y eso comienza con nuestra gente. Creemos en la igualdad de oportunidades para todos. No definiremos a las personas por su raza, género, orientación sexual, edad o discapacidad. La individualidad es lo que nos hace grandes, queremos que todos traigan todo su yo al trabajo y creen algo increíble. Eso es lo que nos importa.
Por lo tanto, ya sea que se una a nosotros, o que busque mudarse a una parte diferente del negocio, trabajamos duro para asegurarnos de crear igualdad de oportunidades para todos.
**Nuestras 8 maneras**
Somos dentsu. Como campeones de progreso significativo, ayudamos a nuestros clientes a ganar, mantener y hacer crecer a sus mejores clientes con los mejores servicios y soluciones de su clase en medios, CXM y creativos.
Con más de 46.000 especialistas dedicados haciendo equipo en 145 mercados, nuestras "8 maneras" dan forma y guían la forma en que hacemos las cosas aquí, para que, juntos, podamos lograr el "nunca antes" para nuestros clientes, para la sociedad y para los demás.
Soñamos fuerte
Inspiramos el cambio
Hacemos equipo sin límites
Todos lideramos
Lo hacemos real
Subimos alto
Elegimos la emoción
Somos una fuerza para el bien
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