Programmatic Media Manager

hace 3 días

Desde casa, Colombia Hylink Digital A tiempo completo

**Title**: Programmatic Media Manager
**Company**: Hylink Media Global

**Location**: Bogota / Hybrid

**Employment Type**:FTE

**Who We Are**

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It’s a journey with no finish line, and that’s just the way we like it. That’s why we’re looking for talented individuals who share that passion to come join our team.

Are you ready to Advance Beyond Ambition?

**Responsibilities**:

- Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all programmatic buying platforms
- Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
- Leverage first party and third-party data for targeting and insights
- Oversee the work of specialists, train technical knowledge and manage workflow in the programmatic space.
- Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
- Responsible for overseeing client pacing & performance across digital media portfolio
- Recommend forward thinking strategies and innovations
- Proactively working with Account Services on campaign set-up and optimization strategy
- Must evaluate ad performance and allocate budget to the highest performing ads while testing new variants to try to beat those top performers.

**Minimum Qualifications**:

- 2-3 years experience in a Programmatic role on the agency side
- Graduate of a Bachelor’s, Master’s, or Associate’s degree program focused on Business, Communication, Marketing, and Market Research fields.
- Proven experience and success in a Performance Marketing role
- Media campaign optimization experience + data analysis skills across: GA, DV360 campaign manager, FB campaign manager, the TradeDesk, other reporting dashboards/data lakes
- Retargeting platform media ad operations experience familiar with website tagging needs for paid media campaign optimization.
- MUST have worked with internal dev teams to tag website/campaign sites.
- Needs to have extensive experience managing large budgets while maintaining/increasing positive ROI/ROAS

**Preferred Qualifications**:

- Understanding of programmatic, broad knowledge of media channels.
- Familiarity with campaign evaluation metrics and media buying.
- A deep understanding of the industry's issues, a vision for its growth, and a commitment to advance Hylink's forward-looking strategies within the marketplace.
- Strong presentation, analytical and problem solving skills.
- Demonstrated ability to lead and manage multiple projects with a broad range of internal and external constituents simultaneously.
- Demonstrated ability to think strategically about complex issues and develop recommendations and action plans.

**Recruitment Process**:
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