Media Data Analyst

hace 3 semanas

Desde casa, Colombia FiltaGlobal A tiempo completo

An international company that works with clients of different varieties of shapes and sizes. Agencies, advertisers, and major international brands are among their key partners.
- Work for China’s largest independent digital communications and media firm.
- Work from home + Company-provided equipment + internet allowance.

**About the Company**

Work with a company that offers endless possibilities through its strong principles. Their organisation is an independent agency that offers a vast array of services in advertising and marketing, including digital media, creatives, SEM, content marketing, digital film, advertising, and research.

**About the Role**

As a Media Data Analyst you will work with media teams to create measurable campaign objectives and metrics for customised performance across multiple channels/clients.

**Key Responsibilities and Accountabilities**
- Setup campaigns with the Media Planning team with appropriate tracking pixels and reporting dashboards, including smart goals, conversion goals, performance goals.
- Monitoring of campaign performance alongside paid media investment teams to alert on goal deviations.
- Automate reporting dashboards and actions between internal and external client teams.
- Own client reports and manage reporting flow with clients assigned and campaigns managed.
- Prepare reports alongside strategy and account teams to generate insights post-campaign.
- Quickly understand multiple data sources and develop a methodology to tie the data together that will add value.
- Determine campaign data and tracking requirements.
- Manage measurement systems for data capture and reporting.
- Build a body of knowledge with the objective of informing future media decisions.
- Design solutions and provide recommendations that drive campaign results and client objectives.
- Develop and maintain dashboard development.
- Understand multiple data sources and develop a process to bring data together that will add value.

**About You**

**Position Prerequisites**
- Bachelor's degree or higher in fields related to Qualitative and Quantitative data analysis (mathematics, statistics, economics, finance, engineering).
- 2+ years of experience.
- Experience in paid media such as Programmatic, Paid Social, and/ or Google, various digital marketing channels and databases for processing.
- Experience as a reporting analyst in an advertising agency, business consultancy required.
- Experience using web analytics such as DoubleClick/DART, MediaMind, Omniture and Google Analytics.
- Experience with reporting and BI dashboards such as Google Data Studio, Hive, PowerBI, Tableau, Lookup, or other BI tools.
- Experience with pixels, and pixel implementation including Google Tag Manager, Analytics, Social, Programmatic, and others such as OneTrust.
- Goal setting across Google Analytics and other analytics platforms to monitor conversion.
- CRM data analysis (customer segmentation, churn, lifetime value, acquisition).
- Strong oral and written presentation skills with problem-solving and consultative skills.
- Experience managing teams.

**Benefits and Perks**
- An indefinite contract that includes all the Colombian government benefits (13th-month salary, unemployment insurance, interest on unemployment insurance, health care service, pension, labour risk administration, 15 vacation leave per year of service).
- 15 additional Paid Time Off. Including birthday leave after regularisation.
- Private Healthcare with Dental insurance for the employee.
- 1x/mo massage in the office.
- 1x/mo company lunch.
- Lunch allowance of USD 100/mo after the probation period.

**Shift Time**
- 9:30 am to 6:30 pm, Colombia Time, Monday to Friday.
- Hybrid. Goes to the office: Monday, Wednesday, and Friday.

**What 's Next?**

**Don’t forget to join these communities and follow us on**:
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