Head of Culture

hace 2 semanas

Bogota, Colombia Diageo A tiempo completo

Job Description:
Take our heritage into the future. Make way for tomorrow with Diageo eCommerce.

From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already shaping our future, at Diageo, we’ve never stopped looking forward. We’re continuing to build on our heritage and, with eCommerce at the heart of everything we do, we’re crafting our legacy for tomorrow. Join us and explore new ways ahead with digital sales channels, consumer insight and data. As you help us to keep shaking up the market with industry-leading solutions, you’ll transform your career too.

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life.

About the role
- This role requires expertise in both the Diageo Leadership and Marketing functional capabilities in encouraging and influencing collaboration, support and coordination across multiple internal and external partner groups. This would include alignment across key business units (Marketing, Innovation, Central Media, Corporate Relations, Procurement, Legal, Customer Planning and Activation, Sales)
- Requires an authoritative understanding of the structure and workings of the Media and Entertainment industry, including Music, Gaming, Film and Television production, relationships and key influences of core Entertainment properties and collaborator groups (I.e. Studios, Talent Agencies, Producers, Writers)
- A deep understanding of diverse groups (ethnicity, gender, sexual orientation, interest groups etc.)
- Extensive experience in developing and distributing content in digital and social media, including working with media publishers and social influencers
- Requires strong experience in the earned advocacy team, including coordinated communications strategies, talent and social influencer management, contextual brand integration, project management, crisis communication, media relations and measurement and evaluation
- Good influencing and negotiation capabilities
- Experience in developing a team and people management, & leading with allies (agencies, associations, other companies)
- Comprehensive and experienced understanding of external environment influencing the media and entertainment industry, including the complexities of the IP/regulatory/political environment across a wide range of jurisdictions/geographies/customers is required
- This should be the most "in the know" person, passionate about socializing and nightlife, social, sports, music, arts, social media, live events, etc. Very well connected with the social fabric / influencers networks.
- Has deep knowledge of what it takes to get into consumer conversations.
- Hold extraordinarily high standards, is agile, culturally curious and has a hunger to discover and deliver ‘what’s next’ in marketing.
- Confirmed experience driving brand interest and love through meaningful acts in culture, strategic alliances and partnerships that drive value.
- Outstanding knowledge and hands on experience when it comes to brilliant execution

Professional Experience & Qualifications:

- Relevant Influencer, Entertainment and Content Partnership experience with a record of leading and implementing coordinated programs demonstrating Earned Advocacy and Influencer, Entertainment assets, with experience in highly supervised industries
- Experience in digital media and social communications platforms
- Demonstrated ability to handle complementary teams and lead and influence collaborators across an organization
- Excellent written, oral, presentation and communication skills.
- Experience in contract negotiation and talent, influencer and partnership management
- Previous experience with campaign planning, budget management and competitive analysis is preferred
- Spirits confirmed experience a plus
- Strong network and understanding of entertainment, culture and partnership marketing
- Experience in licensing
- Increase in contextual brand integrations across TV, Film, Streaming, Digital and Social properties. Support paid media efforts (thereby growing A&P efficiency)
- Expanded roster of Influencer, Entertainment and Content Partnerships - notably in the Multi-cultural space.
- Measurable impact with commercial teams in terms of how programs are brought to life in outlet / with our commercial partners.
- Develop skill set amongst C&P, brand, innovation and commercial teams on Cultural marketing
- Develop successors for VP role with strong cultural spike.

**Benefits**:
We offer a highly competitive rewards and benefits package including

Flexibility

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