Director Digital Analytics

hace 3 días

San Vicente Ferrer, Colombia Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:
As a Director Digital Analytics at adidas you are responsible -in close cooperation with Global Digital Analytics
- for the execution of prioritized key digital analytics projects within the market using global frameworks for project prioritization. Within your practice, you oversee and delivery of cutting-edge analytics project services to market stakeholders, enabling them with new capabilities that help to achieve future sales plans.

Key Responsibilities:
Scope: Accountable for defined analytics practices area or platform

Analytics
- Lead the development of a wide scope of digital analytics practices or platforms, including service portfolio evolution. Core practices are:

- Digital Operational Analytics (Forecasting, SLAs, Returns, Trading, Data Governance)
- Consumer Engagement & Traffic Generation Analytics including Digital Newsroom Analytics
- Membership Analytics
- Digital Experience Analytics (CX and NPS)
- Digital Analytics projects
- Review with analytics peers in the market key improvements that require a project approach to achieve improvement
- Initiate improvement and when prioritized, work closely with Global Digital Analytics in areas such as site optimization, analytics implementation, database integration, tag management, qualitative data, etc
- Ensure these projects are aligned with Global Digital analytics on needs, and agree roles & responsibilities for project execution once prioritization is agreed
- Lead the execution prioritized digital analytics projects
- Ensure projects deliver on time in full and ensure analytics results drive consumer experience and business impact in order to help achieve future sales plans

Consulting
- Advise market stakeholders on the value and use digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities
- Orchestrate consultancy to stakeholders. Ensure that the team provides actionable recommendations and calls for action based on gathered insights. Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations
- Establish and maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights
- Establish a fact-based culture in the organization by defining data driven decision processes

Reporting
- Work with Global Digital Analytics to improve project infrastructures
- Work with Global Digital Analytics to distill best practices for other markets and other adidas stakeholders, maximizing the use of analytics capabilities

Innovation
- Build a strong internal and external network including key industry players, feeding latest trends and technological advances into the Global adidas Digital Analytics community.

People Management
- Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions
- Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained, and provided with career opportunities through development
- Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs
- Provide team members/direct reports with clear direction and targets that are aligned with business needs and eCom market objectives

Key Relationships:

- eCom Market Teams
- DBC Global Digital Analytics
- Newsroom team
- DBC Strategy, Consumer Engagement, Experience Design and Planning & Activation Teams

Knowledge Skills and Abilities:

- Possess a strong set of skills acquired through advanced training, study and experience.
- Broad & deep knowledge in own functional area, combining with broad knowledge of other areas.

Requisite Education and Experience / Minimum Qualifications:

- 10 years’ experience
- As manager of Experts 3 years management experience required.
- As manager of Admin / Tech Support minimum of 5 years management experience required.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.

COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger

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