Social Media Manager

hace 5 meses

Manizales, Colombia FreshSpin A tiempo completo

**Job Title: Social Media Manager**

**Company Overview**:
**Lets Go** is an emerging travel inspiration brand dedicated to curating captivating and immersive travel content, while building a community of travelers. We believe in the power of visual storytelling to inspire wanderlust and share the beauty of diverse destinations around the world.

Overview:
As a Social Media Manager, you will be responsible for developing, implementing, and managing the overall social media strategy for our organization. You will be the driving force behind building and maintaining a strong online presence and brand identity across various social media platforms. Your role will involve creating engaging content, fostering community growth, and analyzing performance metrics to enhance our digital presence.

Key Responsibilities:
1. Strategy Development:

- Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives.
- Identify target audiences and create content that resonates with them.

2. Content Creation:

- Generate, edit, publish, and share daily content (original text, images, videos, etc.) that builds meaningful connections and encourages community members to take action.
- Collaborate with internal teams to ensure brand consistency and adherence to messaging guidelines.

3. Community Management:

- Engage with the online community by responding to comments and messages promptly.
- Foster a positive and interactive online environment to enhance brand loyalty.

4. Platform Management:

- Stay abreast of trends and updates on various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Optimize profiles and pages to maximize reach and engagement.

5. Campaign Execution:

- Plan and execute social media campaigns and promotions, ensuring they align with marketing objectives and timelines.
- Monitor campaign performance and adjust strategies as needed.

6. Analytics and Reporting:

- Track and analyze key performance indicators (KPIs) to measure the success of social media efforts.
- Provide regular reports and insights to showcase progress and recommend improvements.

7. Collaboration:

- Collaborate with marketing, communication, and sales teams to integrate social media into overall marketing strategies.
- Work with influencers and other partners to amplify the brand's reach.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- Strong understanding of social media platforms, their audiences, and best practices.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate engaging content.
- Proficient in social media management tools and analytics platforms.
- Ability to work in a fast-paced environment and meet deadlines.

Additional Skills:

- Graphic design and video editing skills (Adobe Creative Suite, Canva, etc.).
- Knowledge of SEO and content marketing principles.
- Experience with paid social media advertising is a plus.

**Job Type**: Part-time

Pay: $120,000 - $150,000 per day

Expected hours: 20 per week

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