High End Supervisor

hace 2 semanas


Colombia Anheuser-Busch A tiempo completo

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

Liderar las estrategias de trade marketing y garantizar la premiunización y volumen de ventas del canal mediante la planeación y desarrollo de actividades que garanticen la correcta implementación de las marcas premium e innovaciones en la base de clientes designados a nível Regional.

Funciones específicas

1. Crear y mantener una oportuna comunicación y relación con los clientes, con el fin de generar alianzas estratégicas más efectivas garantizando el gana-gana para ambas partes.

2. Identificar la disposición de los clientes al usar las plataformas e-commerce, con el fin de analizar las oportunidades del negocio en los puntos de venta.

3. Revisar inventarios, fechas de vencimiento y disponibilidad, con el fin de analizar las oportunidades del cliente para poder lograr una venta efectiva.

4. Realizar capacitaciones al equipo comercial High End, dando a conocer los lineamientos y el funcionamiento de materiales, con el fin de incrementar y asegurar las ventas para garantizar una experiência memorable para el cliente.

5. Asegurar la correcta implementación de las marcas en los puntos de venta, para respetar los lineamientos de las marcas del portafolio y lograr el posicionamiento esperado.

6. Cumplir los lineamientos de las cartas (menú) físicas y/o digitales, mediante la revisión periódica en cada punto de venta con el fin de analizar oportunidades y garantizar el posicionamiento esperado.

7. Negociar espacios, eventos, activaciones y actividades de sell in y sell out; y garantizar la correcta rotación de los productos del portafolio, para lograr cumplir con la meta de volumen y distribución numérica.

8. Realizar seguimiento a las acciones propias y de la competencia, con el fin de poder medir su impacto en el mercado.

9. Hacer seguimiento a los contratos comerciales vigentes y aquellos que están próximos a renovarse, para garantizar el cumplimiento de estos con los diferentes clientes.

10. Administrar y ejecutar el presupuesto asignado por punto de venta, para lograr un desarrollo estratégico por cada marca.

11. Acompañar y apoyar al equipo comercial High End por medio de un trabajo en conjunto y que así se efectúen las tareas necesarias para el cumplimiento de los objetivos, brindando las herramientas necesarias para el cumplimiento de sus funciones durante el mes, y demás actividades designadas por el lider.

12. Mantener una alta calificación en el e-dream, visita en rango, encuestas de competencia y gestión en casa cuando aplique.

13. Aumentar la codificación y la rotación de las marcas del portafolio en los puntos de venta asignados.

14. Asegurar la correcta gestión de cartera de los clientes asignados.

15. Analizar el comportamiento de las marcas en las redes sociales del cliente o plataformas e-commerce.


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