Bi-lingual Marketing Leader
hace 3 semanas
**Role Summary**:
Join the IMEXHS team, a MedTech company founded in 2012, now listed on the Australian Stock Exchange. We provide cutting-edge cloud-based medical imaging solutions. Currently operating in 18 countries with over 350 clients, we have processed more than 50 million images. We are on an exciting journey to become the world's #1 100% cloud-based SaaS multinational company, and you can play an active role in this transformation.
As a Full Stack Marketing Leader, you will drive our strategic marketing initiatives to boost customer acquisition, retention, and revenue growth. You will work closely with cross-functional teams, including sales, development, operations, and third parties. Your creativity, analytical mindset, and passion for customer-centric marketing will be key to your success in this role.
**Key Responsibilities**:
- **Strategic Plan Implementation**: Implement and oversee the comprehensive strategic plan for the marketing department, ensuring all marketing activities align with company goals and are executed successfully.
- **Buyer Journey Tactics**:Design, implement, and monitor marketing strategies tailored to each phase of the "Buyer Journey". Identify and leverage opportunities to attract, convert, close, and retain B2B customers, maximizing conversion and retention.
- **Market Research and Customer Segmentation**:Identify target audiences and develop personalized marketing campaigns.
- **Data Analysis and Performance Metrics**:Use data analysis to measure campaign effectiveness and optimize ROI.
- **Product Team Collaboration**:Identify opportunities to enhance user experience and launch new features.
- **A/B Testing and Continuous Experimentation**: Continuously optimize marketing strategies and conversion rates through A/B testing and experimentation.
**Position Requirements**:
- Bachelor’s degree in Marketing, Industrial Engineering, Business, or related fields.
- Knowledge of marketing automation tools, web analytics platforms, and CRM systems (experience with HubSpot/SalesForce is necesary).
- Proven experience of at least 3 years in growth or digital marketing roles.
- Strong analytical skills and data-driven marketing experience.
- Proficient in conversational English, minimum B2/C1 level.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a dynamic, fast-paced environment.
- Results-oriented mindset with a focus on measurable growth and ROI.
**Desired Qualifications**:
- Experience in the healthcare or technology industry, SaaS, and B2B marketing.
- Familiarity with customer experience (CX) concepts and strategies.
- Knowledge of marketing technology platforms like HubSpot, Meta, Google Analytics, and AdWords.
**Compensation**:
- Between COP $6,000,000 and COP $8,000,000 based on experience.
- Technical assessments are conducted.
**Excellent Benefits**:
- 100% remote work and flexible workplace.
- Professional development opportunities.
- Direct indefinite-term contract.
- Performance and project leadership bonuses.
- Work-life balance, learning and growth opportunities.
- Flexible Fridays. Additional leave for birthdays, weddings, graduations, extended maternity and paternity leave, and two family days
Tipo de puesto: Tiempo completo, Indefinido
Sueldo: $6.000.000 - $8.000.000 al mes
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